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Samsung's Company: The Company Background Of Samsung

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Samsung
Organisational background
Samsung was formulated by founding chairman Byung-Chull Lee in 1938 where he forayed into trade export business dealing with dried Korean fish, vegetables and fruits to Manchuria and Beijing. Presently Samsung is known as a globally recognized brand and industry leader in technology.

Current Operations
Consumer electronics , Telecommunications equipment and Semiconductors
Product Offerings
Consumer electronics - Digital cameras, Camcorders, TVs, Blu-rays, Laptops, Home theaters, Displays, tablets
Telecommunications equipment - phones, smartphones
Semiconductors - DRAM, V-NAND, SSD, UFC) Home appliances (washers, refrigerators, microwaves, dishwashers, vacuums
Product Positioning
7th (Interbrand, 2016)
Geographic …show more content…

Product innovation and design capabilities
Samsung is esteemed as an innovative company that produces highly crafted and ecologically friendly products. This is proven by the many awards the company has received over the years. The prestigious Consumer Electronics Show (CES) awarded Samsung 100 awards in 2016. Excellent Design
Samsung has also received International Design Excellence Samsung Electronics has been recognized by the Industrial Designers Society of America (IDSA) in its prestigious International Design Excellence Awards (IDEA) competition. Samsung has won a total of five accolades including one Gold, two Silver and two Bronze awards.
Weaknesses
Excessive Amounts of Smartphone Models Samsung reported a fall in operating profits of 32% in 2014, the decline fueled by increased competition and the high costs incurred in developing the high number of smartphone models it releases every year.

Dependence on Google’s Android OS
This lack of a proprietary OS makes Samsung vulnerable as smartphones as Samsung has little control over OS development and security hacks it’s smartphone might be liable …show more content…

India, Africa where the average citizen has sparse to no knowledge of PCs. Sales of tablets finally overtook sales of traditional personal computers in 2015 .
Samsung’s strategy to push revenue growth
Despite the challenging environment, Samsung is looking to maintain a double-digit margin in the mobile business by streamlining its smartphone product portfolio, capitalizing on mid- and low-end smartphone demand, and improving competitiveness by offering software, hardware, services, and wearable products along with its smartphones.
Virtual Reality
2016 is the year as major players Oculus, Sony and HTC/Valve are set to launch their first consumer grade VR headsets. Samsung has already released its Galaxy VR headset accessory for its flagship smartphones and appears to be looking to expand further
Automotive
Samsung Electronics Co., which sells almost one of every three smartphones, wants to parlay that technology into automotive navigation and entertainment systems for an industry that makes more than 80 million vehicles a year.

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