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Business Analysis: The Samsung Company

1124 Words5 Pages

In the previous eighteen months, Samsung, an organization that makes everything from dishwashers to cell phones, has gotten to be one the most capable and noticeable names in tech. Many people are nevertheless grouping Samsung together with Apple, Facebook, Microsoft, Amazon, and Google as a standout amongst the most essential tech organizations at this moment. So how did Samsung get to where it is today?
Samsung was established by Lee Byung-chul in 1938 as an exchanging organization.
From the beginnings of a small trading company, Samsung has evolved to a world-class corporation with businesses that span advance technology, semiconductors, skyscraper and plant construction, petrochemical, fashion, medicine, finance, hotels and more. Their …show more content…

Commentary/ analysis

SWOT analysis
SWOT analysis is decision making tool. It can be used to assess the current and future situation of product, brand, business, proposal or decision. It considers both internal factor and external factor.
Strengths
• Samsung is the world's best gadgets maker and producer of TV sets, LCD boards, cellular telephones and mobile phones.
• Samsung marketer of mobile phones with 21.4% of the world’s largest market share in the second quarter of 2015.
• Samsung has impressive research and plan capabilities.
• Samsung has strong manufacturing and marketing capabilities.

Weaknesses:-
• Some Chinese competitors following upto Samsung in the smartphone market. Between 2014 and 2015 Huawei’s share grew by 48.1%, and Xiaomi’s share grew by 29.4%.
• The public has not been as accepting of Android as the tech community has.
• Some consumers view Apple products as more advanced and dependable than Samsung products.
• Samsung’s marketing efforts are not as nice as Apples.

OPPORTUNITIES
• New technologies such as wearable tech
• Growing middle class in developing world will increase market for consumer …show more content…

Samsung can innovate in galaxy s6 after the review of the product by the customers. This may be risky but like its other products have been Samsung can give it a chance.
Samsung can look into its pricing strategies, like putting reasonable price for the product so people can easily afford it and this may attract more customers which can lead to increase in the sale of the product.
Samsung needs to look at its promotion strategy more. As in the SWOT analysis we came to a conclusion that Samsung has lost its edge in promotion and advertisement of its product.
Promotion is one of the basic strategies of any business to attract customers to buy firms products. Although in advertisement Samsung has continuously targeted Apple and its products, its better if Samsung came with more of unique advertisement ideas that could be featuring its products important features, instead of targeting Apple.

If Samsung can employ these marketing mix tactics, it may see change in interest of customers in the business. If Samsung involves more customers in the process of developing, it can lead to increase word of mouth promotion, which ca supportive by informative

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