Since most people perceive the iPhone as a luxurious gadget, inflation, recession, and dollar fluctuation may lead to reduced sales. Besides, social factors such as increased purchasing power in markets such as China, Africa, and the Middle East imply Apple will expand their marketing operations to such markets (King, 2011). Moreover, rapid change in technology means that Apple has to invest much in research and development to upgrade their products hence outdoing compensation. Lastly, legal factors such as the numerous lawsuits Apple had with Nokia, HTC, and Samsung may hamper Apple’s investment in upgrading the iPhone (King,
Section 5. One of Apple 's’ major competitors is Samsung Electronics. Samsung is a South Korean company that was founded initially as a trading company in 1938 by Lee Byung-chul. Since then the company has diversified into multiple markets including food processing, textiles, insurance, securities and retail. Now however, Samsung is best known for its market share in the electronics industry which it entered in the 1960s which has become the company 's most important source of income (Samsung, 2017).
ND15257 price of the product will be less for example if Samsung import their product directly to the customer than it cost less than if their agents/brokers, wholesalers and retailers are between distribution of the product than it cost more than the actual prise. Q 3.4 For the company chosen in 3.2, assess promotion factors in terms of methods of communicating the quality and customer service features of products to the market. Organization need to aware people about the product and service by advertising it.
The analysis of the strategy adopted by two firms doing similar business in the same industry Electronics industry First of all, electronics industry has many firms; some of them are taking the lead, having the biggest market shares and dominating the others because of their sustainable competitive advantage. Apple and Samsung are very good example in electronics industry. A duopoly is market conditions in which two firms are producing the same kind of product have control over the market. It 's a condition in which two companies own all or nearly all of the market for a given type of product or services. In the recent decade, the technological phenomenon of the smartphone market has proliferated further and further as an essential tool of communication, organization, information, social utility and entertainment for the modern era.
Localization strategy is defined as the strategy to increase profitability that provides the goods or services to match taste and preferences in different nations’ markets. This is related to this article because of matching the taste and preferences in China, Samsung not only will reduce the price to attractive purchasing, but also will release the new line called Galaxy A: similar to the Galaxy S device at lower price. When the operation encounters the challenge, the company needs to make the new local approach to react to the circumstances. In the object, Samsung has the crisis of producing surplus and sales in China. Consequently, the brand will adjust the localization strategy to fit China, based on the price pressure and buyer
Marketing plan Is important to the company because it is mainly focused on success, and that lack of a marketing plan will lose the company a lot of money Samsung is characterized by a variety of production areas where it applied its Samsung has pursued multiple ways of selling and marketing its electronic products because it aspires to excellence and development in technology and continues to sell according to customer taste. First, (Understanding the Market) Samsung went to the electronic field when it noticed that the market needed electronic devices. Secondly, I looked at (selling) Samsung realized what the market needs and the quality of its service to consumers. Now it has 25 production centers and 59 sales branches. Thirdly, (understanding the customer's need) which clarifies the meaning of "digital convergence", which is linked to important devices in human life, such as home appliances, smart phones and office equipment.
The main goal is to meet the requirements of the consumers. If there is large number of consumers then it will be beneficial for the product to sell in this target market. The new promotional activities can be test in a selected region before applying this in a market of large number of consumers. For example If we create a new product with different taste and colors, then we can test this product in a small region to take the feedback and reviews from the customers, if customer like the new product of Planet preserve company then we can implement this activity in the large market. For new product and to expand the business of Planet preserve, we must implement new strategies to promote the new and existing product.
This allows companies to desensitize prices, and to focus on those characteristics to create value. In addition, manufacturers need to market segmentation to target goods and services for each particular segment, resulting in a higher price than the average. For instance, Apple Company produces their product such as each generation Iphone through product differentiation, innovation advertising and ideas. Focus strategy is applied to the narrow segments concentrated at no cost advantage, without any distinction. Companies use this strategy has been to reduce the size, to focus on narrow market segments, and to clearly define all the resources and efforts, and have the benefit of a high degree of customer loyalty.
Samsung Electronics Co., Ltd. is a South Korean multinational electronics company which headquartered in Suwon, South Korea. Samsung has long been a major manufacturer of electronic device such as lithium-ion batteries, semiconductors, microchips, flash memory and hard drive devices for clients such as Apple, Sony, HTC and Nokia. Samsung has been the world 's largest manufacturer of LCD panels since 2002, the world 's largest television manufacturer since 2006 and world 's largest manufacturer of mobile phones since 2011.Samsung Electronics displaced Apple Inc. as the world 's largest technology company in 2011 and is a major part of the South Korean economy. In June 2014 Samsung published the Tizen OS with the new Samsung Z. For Samsung Electronics, 2003 was a watershed year.
The implication of this weakness is that, even though Samsung is selling more compared to other companies, its recognition in top markets continue to deter its worldwide presence, thus affecting its market share. Regardless, there are significant opportunities the company can capitalize on. One of the opportunities is the ever changing consumer habits. The implication of this opportunity is that, Samsung has the power to showcase its power to meet customer needs. For instance, provide customers with cheaper phones that feature big screens without compromising their design quality.