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Samsung's Practices: Samsung And Their Needs

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Practices

McClelland proposed that an individual’s particular needs are obtained over time as a result of life experiences (Wood et al. p. 146). Most of these needs fall into three general categories of needs which can be class as need for achievement, affiliation or power.Samsung applies this theory to motivate their workers. Besides, Samsung group has been growing quickly for the last ten years based on Korean exclusive historical and economic backgrounds. To become a successful company , the manager of Samsung need to have workers that really enjoy working there and giving their best effort for the company. Motivation is the set of forces that initiates and makes people persist in their efforts to achieve the goal. (Williams & McWilliams, 2010). The meaning of affiliation is about relationship between the employees. Good relationships between the employees effect how they perform their job and warm relations within each other to avoid conflict. Moreover, Samsung has a good environment for all their employees. From the comment that Samsung gets most of them tell that all the co-workers have an excellent culture . Hence, it means that all the employees enjoy working there and they really motivated to going to work. Samsung has many achievements in the past 20 years in electronics industry. According to McClelland theory, achievement is one of motivators for the employees to do better, to solve complex problems and try doing something not done before. All the

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