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Samsung's Role In Building Social Relationships

1016 Words5 Pages

Chapter no: 08 personality Neo- Freudian personality theory As Freud’s theory much focus on sexual needs and his colleagues totally disagreed with this they give their own theories such as neo Freudian believed that social relationships are fundamental to the formation and development of personality. Keeping this statement in mind that Samsung mobile plays pivotal role in building social relationship in sense that people purchase such type of mobile in order to become socialize with friendship by using different application of Samsung such as twitter, call, face book etc. as given in following add. Samsung that helps you build relationships Sullivan Karen Horney’s theory Horney classified individuals into three personality groups. 01: Complaint individuals are those who move towards others. They desired to be loved and wanted. This type of person can be related to Samsung mobile in way that when you do not have such famous brands e.g. Samsung in among your friends they might be do not like you because they are superior to you they possess well-known brand, in this social circle if you have Samsung brand mobile you might be liked by your friends. 02: Aggressiveness individuals are those who move against others they desire to excel and win admiration. This concept can be defined as most of the people wanted to live independent and make their own way of admiration so in this situation possess Samsung type of brand it can help him to win admiration from people

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