Processual Theory Of Samsung

Richard Whittington discussed four main Theories. Classical, Evolutionary,Processual , and Systemic theories of strategy. by analyzing the case and defining it Samsung could be related to two of these theories.
The Processual, and Systemic theories of strategy. the Processual takes a very different view of human nature compared with the Classical perspective. Rejecting ‘rational economic man’ as a template, it sees people as limited in their ability to obtain and use the information they need to make a perfect decision. Unlike the Evolutionary perspective, the Processual perspective does not expect that the market will necessarily select the best from what is available, pointing out that some firms (often because they are first into a market

Samsung is a leading company in the electronic and technological market, Samsung one of the biggest companies that produce high quality TVs,Batteries and mobile phones. So in terms of Innovation they are a top notch company. in the late of nineteens and early of the new millennium. Samsung adopt two theories to their strategic Approach.
They realized that they will offering their products in different countries outside Korea. those countries are with different backgrounds and cultures. They took the designers a worldwide tour in efforts to understand different cultures and to create possibility of thinking outside the box. Samsung start to make interaction between their marketers and engineers in one year program. to create a bond and communication between them. collaboration between different departments play a vital role in new product development.
From 2000, Samsung increased its design budgets by 20 to 30 percent annually. it is also doubled the number of its design stuff from 230 in 2000 to 470 in 2006. adding 120 designers in 2005-2006

In 2012 Samsung total revenue was nearly 265 billion dollars out of which they earned profits to the extent of 26 billion dollars. It has more than 425,000 employees and is planning to build the largest mobile phone factory in Vietnam’s Nguyen Province starting in 2013. From selling groceries in 1940, Samsung has multiplied and captured large markets throughout its existence in the industry. Samsung has made the work, play and entertainment experience better for each of its customers. It has been a company that relied on innovation and has become one of the giants in today’s global