Sandwich Shop Case Study

Business Summary

My business is called Ceri-ann’s Kitchen. I’ve had my sandwich shop for about 5 years. I recently done some research on my sandwich shop to find out how I could improve in my business. The results of a questionnaire to 200 customers are:

• 75% want more children’s sandwiches.

• 82% want the shop to be open longer.

• 65% said that the staff were unfriendly.

• 50% said that the contents of the sandwiches should be fresher.

• 80% said that they would prefer more wraps.

With the results I have found during the questionnaire with 200 customers I will improve my sandwich shop by:

• Making more plain sandwiches without salad for the children and some breakfast rolls.

• Open the shop in the early morning and close later – 7am

One of these problems consists of the opening and closing hours. When I first opened my shop 5 years, I decided I would opened the shop at 9:00 every morning and close at 5:00 every evening. My strategy is to open earlier, at least 8:00 every morning and close at 7:30 every evening. The staff may not be best pleased at these new changes, but to keep my business I need to satisfy my customers and put them first.

Another main issue that I have discovered is a lot of my customers think the contents of the sandwiches are not fresh enough. In order to resolve this issue, I and/or my staff will make the sandwiches before the shop opens and more throughout the day. All sandwiches will be made and purchased on the same day, there will also be a sticker on the front to say “eat on day of purchase” to keep the freshness.

Another issue within my shop is that there are not enough sandwiches for children being made. To resolve this problem I will be making sandwiches without salad in them, some will have the crusts cut off (only if asked too). I will also be making some breakfast rolls until 11:00 am for those on the school run or on their way to work.

Marketing