Sanoma Corporation Case Study

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DQ #2: Using the thesis of Katja Louko in your course materials, evaluate the effectiveness of the data analysis methods used in that dissertation. How might the latest technology change the process?

The work under review is a case study of the Sanoma Corporation and the objective was to examine the motives and benefits of executive coaching from a leader’s perspective. The case company is the leading media company in Finland. To address the research objective, the study posed two main research questions that were: (1) What are the motives for the use of executive coaching from a leader’s perspective? (2) What are the benefits of executive coaching from a leaders’ perspective? . A qualitative case study was chosen as the research strategy. Empirical data was collected through semi-structured in-depth interviews with 5 case company’s leaders and 2 case company’s executive coaches. The data is collected, analyzed and interpreted by focusing to find answers
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Most of the interviewees had faced challenges that affected the success of their coaching experience. The most mentioned challenges were linked with the Executive Coachs’ qualities:
- Lack of good business and industry experience (The coach has not faced difficult leadership challenges, taken risks or made mistakes in business world.).
- Lack of leadership experience from the real business world (not being able to identify or see the real challenges).
- Lack of taking risks with client, in other words, to challenge leaders more. Many leaders felt that the coach was too soft on them. The real world is hard and leaders are challenged every day. Some of the leaders were of the opinion that coach was too careful in order to receive more assignments from them.
- Lack of respect, credibility and authority. These issues were linked to the lack of business and industry experience.
Strengths and Weaknesses of the

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