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Big Bazaar Case Analysis

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Q1.Do you think Big Bazaar is suffering from marketing myopia by overlooking e-commerce?
Answer: Before we discuss about the given question, we first have to understand what the terms “Marketing Myopia” & “E- Commerce” means. Marketing Myopia
It is a term used in marketing as well as the title of an important marketing paper written by Theodore Levitt. This paper was first published in 1960 in the Harvard Business Review, a journal of which he was an editor.
A short-sighted and inward looking approach to marketing that focuses on the needs of the company instead of defining the company and its products in terms of the customers ' needs and wants. It results in the failure to see and adjust to the rapid changes in their market.
We can also define the term as a sudden knee jerk movement shown by any business organization in face of …show more content…

• India two: The Serving class which includes people like drivers, household helps, office persons, liftmen, and washmen (55% of India 's population) and
• India three: The Struggling class (31% of India 's population)
Schemes and innovations
 Wednesday Bazaar
The concept of Wednesday Bazaar was promoted as 'Hafte Ka Sabse Sasta Din ' (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was 'to give homemakers the power to save the most '
 Maha bachat

The concept of 'Maha Bachat ' (Mega Saving) was introduced in the year 2006 as a single day campaign with promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During the campaign, offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar, Furniture Bazaar, Fashion bazaar.

 The great exchange

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