Upper Valley Compost Company Case Study

758 Words4 Pages
Jason Dang
LIBR 105
Professor Callicott
27 February 2018
In 2005, the World Summit on Social Development defined sustainability as the incorporation of economic, social and environmental factors, a sentiment echoed by the Environmental Protection Agency. Sustainable development creates conditions under which humans can coexist with nature in a relationship that fulfills the social, economic and environmental requirements of both future and present generations. The past decade has seen companies adopt development plans that synchronize durable profitability with environmental care and social responsibility. The Upper Valley Compost Company, a startup company started by Saturley-Hall merely six months ago is amongst the companies that focus on sustainable development. Hall’s company takes into account the triple bottom line (TBL) methodology of people-planet-profit optimization. The social pillar of sustainability (people) focuses on finding a balance between the needs of an individual with those of the society (Hall). Since municipal compost programs do not exist in rural and suburban areas, Hall’s company provides a solution to the people of New
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The socio-economic factor relates to the concerns, attitudes and values of the consumers and their financial ability to purchase the product. In this case, the target customer base is the sixty-five percent of the population in New Hampshire and the neighboring Vermont that is willing to compost as long as it does not cost them more than they currently pay to get rid of waste (Greene). From Hall’s model, the target customers are able to afford the product and they already value composting as some of the people already compost their food waste. The ecological factor affects the issue, as the business’ drive is the goal to reduce methane gas produced when people dump food waste in landfills instead of
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