Sausage Marketing Plan

CHAPTER 5

MARKETING PLAN: Product and Service Offerings

Retail Mix Overview

Product Strategies We are capitalizing on growing awareness to buy local products. Henceforth, our advantage is that our sausage is made locally, specifically from the province of Mindoro. This is organic and is made from high quality ingredients. Meat & Co. will be serving satisfying different flavours of Smoked Sausages to its targeted market.

Price Strategies Price range of P70 for a pack of 250grams of processed meats is deemed competitive for our product price. We will be cost based in pricing our product

Place Strategies Meat & Co. will be will be catering to SME establishments within the radius of University of Santo Tomas. Sausage is a fast

Opportunities

O.1. the demand for fast serving food is needed. 0.2 Meat is an excellent source of protein and contains many of the vitamins and minerals that people need. We will introduce satisfying different flavors of smoked sausages to our target market where their demand for fast serving food is needed. (S2,3,& 4 – O1) People need some dietary fat and cholesterol on a regular basis for energy. Students do need energy giving food on a fast serve basis. (W1,O2)

Threats

T.1 Spoilage of the product

T.2 Health Conscious People Since the sausages are smoked during the process, longer shelf life and spoilage of the product is lessen.(S2, T1) We will let our customer know the differentiation smoked sausage vs non smoked sausages. (,T1)

Pricing Strategy: Strengths

S.1 Our product does not have minimum order requirement, it is sold on per pack basis. 1/4 kg per pack of 9 pieces smoked sausages. Price ranges 70php.

S.2 Special discounts are given for those customers who will buy in bulk or per volume basis

. Weaknesses

W.1 We cannot control price increases in transportation cost from Mindoro to

Established brands in the area of our target market.

W.2. No physical store

Opportunities

O.1. Growing industry of SME food enterprises within the 2.5km radius of our target market

O.2 There are unregistered food enterprises such as eatery, carinderia, etc.

We would like to be considered as a supplier of their sausage for businesses that requires sausage in their recipe and those who are not.

(S1, O1-2) We can tap those small scale eatery and carinderia, supply them our smoked sausage product. (W1,O1-2)

Threats

T.1. Entrants of new competitors We will build strong relationship with our customers to prevent them on having new suppliers. (S1, T1) We are planning to dominate at least 10-20% of the whole target market by focusing to those who do not have sausage in their menu and those who requires sausage in their recipe. (W1, T1)

Promotion Strategy: Strengths

S.1. We the owners and our sales agent can personally be presents in the promotion our product to our target market.

S.2. We have a trained sales agent who will pitch our product to our to our target market.

S.3. Leveraging of social media and internet promotions S.4. Use word of mouth for our marketing our consumer talks about our product to another consumer.