Many kids’ sites contain junk food advertising or links to the major food brand” (120). First, they have the kids attention because of the game. Next, they put up ads around it. Eventually, when the kid is hungry, the ads will look even more appealing. In the end, junk food successfully grabs a kid’s attention and will give in to the purchase.
All of these are some of the themes that advertisers use to grab the attention of children while watching TV. According to Nassar & Zien (2012) who analyzed the effects of TV ads on children in the middle east, “children pay more attention to what they see rather than to what they only hear” (p.268). Hence, fast food advertisers take this opportunity to their advantage by designing advertisements with many visual triggers along with a nice food packaging and a great displaying of the product. A study about the effects of food ads on children and parents found that the majority of children in a sample size of 75 favored to have the unhealthy advertised food item they saw on TV than a
The reason being, that the advertisers want to get children excited and eager to buy a Happy Meal so that they could get a toy along with it. As Alexandra Sifferlin points out in her article “Forget the Food: Fast Food Ads Aimed at Kids Feature Lots of Giveaways,” published in Time on August 29th in 2013, “Between 2009 and 2010, when the scientists conducted their analysis, nearly all of the fast food ads –99%–that were aired nationally on children’s TV channels such as Cartoon Network and Nickelodeon, were from McDonald’s and Burger King, and 70% of them included toy
Motivation allows for an employee to work harder than he already is. Many employees tend to exhibit their ambition within careers which contain opportunities that grant the advancement to higher platforms. However, despite there being such a low amount of career advancement possibilities at McDonald’s, securing a job at the fast food restaurant did not prevent Marissa Nuñez from gaining and displaying motivation. Rather, obtaining this job sparked her desire to succeed from her first real day; she began her career with an idea to race her cousin, who was also a McDonald’s employee at the time; this race consisted of a goal which was to determine “who could get the most customers and who could fill the orders in fifty-nine seconds” (440). Although, this action was more trivial than not, it sparked Marissa Nuñez’ inspiration to strive without her even knowing.
Ravioli Picture a boy being happy while eating a bowl of ravioli. In the 1970 's Chef Boy-ar-dee ad, the producers are trying to persuade the consumers to buy their famous product called ravioli. The main targets of this ad is parents and children. The company uses many techniques to draw in customers such as picture ads. Pictures ads are one of the most efficient ways to draw in customers, because the company can present the product in any way.
Eric Schlosser argues that marketing to children is the easiest and most strategic way to meet sales forecasts. In his book Fast Food Nation, Schlosser states that, “eight year olds are considered ideal customers; they have about sixty-five years of purchasing in front of them.” Children are extremely malleable and easily influenced as they are forming their habits, opinions, and tastes. When companies market to kids, it is likely that the child will continue to purchase from that company as they grow up. The fast food industry greatly relies on its familiarity and consistency. Someone who grows up eating McDonalds is likely to continue eating there because it is familiar.
Ancemerfed, Running a commercial during the Olympics is smart marketing/advertising because the majority of the audience is people who are fit perhaps might play the sport that they are watching on television. There are so many different brands of protein bars on the market today and if their commercial has a great hook the company is almost guaranteed to gain new customers. One of the best ways to make an unforgettable commercial is to involve some humor and of course making sure it either has a catchy slogan or icon (Olenski, 2012). Maureen
Advertising is also something that has been taken advantage of by the companies because they target them toward children with things that are not always true. “McDonald's spends more money on advertising and marketing than any other brand.”(4) This definitely shows that the corporation is trying to use this to get kids to like their food better, leading them to obesity and potentially can end up “brainwashing” them into thinking fast food is the best choice for
“Don’t Blame the Eater”, composed by David Zinczenko, discusses fast food being one of the main causes for kid's obesity. This article occurred in connection to two children documenting a claim against McDonald's for making them fat. In his article Zinczenko states, “I tend to sympathize with these portly, fast-food patrons, though. Maybe that’s because I use to be one of them''. That is precisely what he is doing, feeling for these children.
Advertisers will always try to target the younger audience since there is more of them other than the older audience. When kids see something bright or hear something repetitive then the kids will remember it which causes them to end up buying the product when in the store. Parents want what's right for their kids so if the kid really wants that cereal or item the parents will buy it so the kids requests will be fulfilled. In the ad when saying part of a delicious breakfast, then parents will immediately wanna buy the product because they want their child to be healthy. In conclusion America or just people in general are attracted to big and bold things.