Eric Schlosser's purpose in writing Fast Food Nation is to inform the American readers that they personally withhold the power to change solve the nation's fast food crisis. Schlosser exerts and Authoritative tone in his passage, "how to do it, which guarantees the reader that demanding the fast food industry to change will yield amazing results. The authoritative tone embodies the reader with a sense of reassurance and safety. Schlosser wants the reader to know that, "Even the anticipation of consumer anger has prompted McDonald's to demand changes from its suppliers" in the past (269). The reader is provided facts that make them believe that they have leverage over the industry.
Eric Schlosser argues that marketing to children is the easiest and most strategic way to meet sales forecasts. In his book Fast Food Nation, Schlosser states that, “eight year olds are considered ideal customers; they have about sixty-five years of purchasing in front of them.” Children are extremely malleable and easily influenced as they are forming their habits, opinions, and tastes. When companies market to kids, it is likely that the child will continue to purchase from that company as they grow up. The fast food industry greatly relies on its familiarity and consistency.
On January 17, 2001 Eric Schlosser, a contributing editor at the Atlantic Monthly and author of Reefer Madness, depicts “The Dark side of the All-American Meal” in his novel Fast Food Nation, one of TIME’s 100 best nonfiction books. In the novel, Schlosser employs many different rhetorical strategies throughout the chapters to inform and convince his audience of the scandalous nature of the fast food industry. Schlosser describes the unseen truths of industry in order to dissuade not only the American public, but all supporters of fast food. He writes to all members of society who eat fast food, so that he can alert them of what is happening beneath the surface of one of America’s most profitable and private industry’s. Chapter five is divided
Many fast food companies have succumbed to the traditional structure from decades ago. During the earlier years, businesses flourished through independent means, buying from local dealers and creating their own original products. Nowadays, with the speedy service of industries, fast food companies have monopolized through old-fashioned strategies such as vertical integration. Even with such an industrialized empire, Schlosser deliniates the “behind-the-scenes” of many companies within the last section of his exposé, keeping an open mind to change. Eric Schlosser criticises the low moral methods of production used by many fast food industries by mentioning the Lasater Ranch, owned by Dale Lasater.
In Fast Food Nation by Eric Schlosser, the argument being made is contrary to that of the general American population. Since many people view the fast food industry and its effect on the world as positive, the author must gain his audience’s trust through establishment of ethos. Schlosser first establishes understanding and solidarity with the reader through acknowledging the other argument. For example, he describes the experience of purchasing fast food in vast detail, following with reasoning as to how “the whole experience of buying fast food has become so routine,” (Schlosser 3) Here he subtly hints to the reader that he understands the lure of fast food and how it has all become ingrained into the minds of the general public.
The purpose Schlosser composed the text is to bring awareness towards society the lies that are spread about fast food companies and that their "good" intentions are actually just an image perceived to deceive society. The purpose has relevance to the human condition because it has to do with the people of society itself and the influence these fast food companies create on the
In the article “The Extraordinary Science of Addictive Junk Food”, the author, Michael Moss talks about the science behind food industries and companies. He did the studies about the food industry and many other companies which is related to the food and the customer who want a proper food to eat. Michael Moss think that some food has low price which do not even taste good just because it doesn't have all the nutrients and many other things which is good for the body. Michael Moss also think that the food industry is getting better at the taste and they are serving a proper food which is not even a processed food. He discusses about how food industry is not worrying about their new products and just focusing in their old menu to make it
Human beings have always gravitated toward competition and success – from the first wars of the earliest humans, to the fierce franchise wars of the twentieth century’s prospering fast food industry. Eric Schlosser defines and analyzes what it means to be successful in one of the world’s greatest industries throughout, but particularly in the fourth chapter of his book, Fast Food Nation. Through his argument, it is clear, that Schlosser believes there is a sizeable gap between the success of those at the top and bottom of the fast food industry. Schlosser includes a great variety of rhetorical techniques to convince the audience of his claim. By using conflicting points of view, irony, tying in religious references, and giving anecdotes, Schlosser is able to effectively prove that success is not attainable for all fast-food workers.
Discuss the relevance of providing this background information in formulating an argument. Schlosser’s sympathetic portrait of the “fast food
Schlosser argues America’s lives are solely based off of fast food. Throughout his writing he describes how common it is in our society in which fast food is ordered, sold, and consumed. Everywhere you go, every glimpse you take, every corner you pass, fast food is being sold everywhere. Schlosser describes throughout his text the commonality of fast food in restaurants, airports, schools, and large chained stores available nationwide, in which each compress the similarity of fast food. Not only does he include how common fast food is in an American’s life, but he describes how Americans will spend more of their money in their wallet on fast food than they would on other livelihood essentials.
This drive for profit, facilitated by technological advances, slow breaks down the relationship between society and their food that was once central. In Wirzba’s view, the fast food culture chooses the attitude of abuse of creation over an attitude of delight and gratitude in creation. This abuse and choice of convenience over gratitude affects not only the eaten but the eater as well. When profit is the goal, personal health is not a priority, both physically and socially. This disordering of the reciprocity inherent in creation by technology represents the deep seeded disorder to which only the answer is the found in the pattern of the
Carl Karcher, Carl’s Jr. founder, is introduced for the purpose to present the idea of fast food’s impact in a positive way. When talking to Karcher about how fast food has changed the landscape Schlosser writes, “I looked out the window and asked how he felt driving through Anaheim today… ‘Well, to be frank about it,’ he said, ‘I couldn’t be happier’” (28). Anaheim was once a small orange growing town, but because of the fast food industry that has changed. While reading about Anaheim’s changing the mood of the reader is disgusted and almost feels sympathetic for Karcher until he mentions this statement about “couldn’t be
Zinczenko strategically uses emotional pathos through his example of obesity in children. Children are innocent in tone, therefore helping him explain that they are innocent in spite of the manipulation of the fast food industry. The author presents the issue of the lack of nutrition information in fast food. He’s not dissing the fast food industry; rather, he is stating the problem at hand that should be taken care of. He sympathizes with the fact that he too was once a kid whose two daily meals were from typical fast food restaurants.
In the article "Don 't Blame the Eater," by David Zinczenko demonstrates the argument of blame towards Fast-food restaurants due to teenage obesity in the country. As Zinczenko 's essay progressed, he included his personal experience to be used as a credible source. Along with his experience he includes imaginary and sets a particular tone to achieve an effect to persuade his audience. In disagreement to his standing point, he ignores all perspectives to create a one choice response. Zinczenko had a good method to capture the audience 's attention.
“Don’t Blame the Eater”, written by David Zinczenko, is a short article discussing how fast food is the main cause of childhood obesity. This article came about in relations to two kids filing a lawsuit against McDonalds for making them fat. He begins his piece by sympathizing with these individuals because he used to be like them. Zinczenko then informs the reader of his background and how he fell into the category of being dependent upon quick and easy meals. In an attempt to provide a valid argument, he debates on how kids raise themselves while their parents are at work and that the nutritional values are not labeled upon prepared foods.
