Scout Cookies Research Paper

913 Words4 Pages
Yup, it’s Girl Scout Cookie time in our part of the world. [And, yes, my English teacher DID tell me never to start a sentence with the word “Yup.”] For those of you who are unfamiliar with the sights, tastes, and overall experience of helping your daughters sell Thin Mints, Samoas, and Do-Si-Do’s, you’re missing a fundamental and wide-ranging education about the dynamics of sales, selling, and salespeople. Here are some points I’ve garnered while helping my daughter, Rebecca, age 11, and Troop 3129, make their sales numbers. These pointers are hard-earned, field-tested, and as applicable to you and your business as they are to Rebecca and hers. 1. It’s who you know. It’s true: the cookie business is a relationship business. Our next-door…show more content…
It’s not about the product. It’s time to get the lawyers upset. Ready? Girl Scout Cookies, for the most part, taste terrible [Thin Mints are the one exception, in my humble opinion]. And they have enough fat, calories, and cholesterol in them to power a small Japanese alternative fuel vehicle. You want good cookies? Buy Oreos, Mallomars, Ginger Snaps, Nutter Butters, Grasshoppers, Deluxe Grahams, Fudge Sticks, etc. etc. Yet Girl Scout Cookies sell like crazy, year after year, donating millions to the bottom line of Girl Scouts of the USA. 3. It’s not about price. Girl Scout Cookies cost $3 a box. The smallest box, by weight, is 7 oz. and the largest is 10 oz. Most retail cookies come packaged in a “small” size of around 12 oz. and cost about $2.49. Girl Scout Cookies even give premium brands, such as Pepperidge Farm, a run for their money when it comes to high cost. Did I mention one of our neighbors bought 9 boxes at a…show more content…
It’s not about need. Face it, nobody NEEDS Girl Scout Cookies. In fact, when the girls were out doing a “Cookie Shop” at a local hardware store (local merchants, malls, and grocery stores allow Girl Scouts to set up a table for sales on their premises to support the cause), the number one objection we heard was “I already have some Girl Scout Cookies at home – more than I need!” So, why did they buy? Because they had a relationship with their salesperson that was more important than their need, desire, or use for the actual product. Hey, did you know that Girl Scout Cookies make great gifts, freeze really well, and are only sold for a short time each year? Can you learn from this and apply the lesson to YOUR sales

More about Scout Cookies Research Paper

Open Document