What Is Search Engine Optimization?
The process of increasing internet visibility or how high websites or web pages rank in the unpaid search results of a Search Engine. The goal of SEO is to get a web page high search engine ranking. The better a web page's search engine optimization, the higher a ranking it will achieve in search result listings.
Search Engine Optimization is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings, and it is also a great way to increase the quality of their websites by making them user- friendly, faster and easier to navigate.
Thus SEO is the powerful way to increase the visibility of business by enabling the website designer to know what the
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Use original content: If website designer has duplicate content on the website, it is likely to be banned by leading search engines. Therefore, website designers should be extremely careful about the originality of content on their websites. On the other hand, copying content from other websites can lead towards copyright infringement as well. The search engines are smart enough to figure out the websites that have duplicate content. When such a website is detected, necessary steps are taken to remove it from the search engine results pages. Plenty of tools are available for checking the originality of content and website designers can think of using them as …show more content…
Off-Page SEO - It includes link building, increasing link popularity by submitting open directories, Search Engines, link exchange, etc. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links, and more to help analyze SEO strategy and create roadmaps for success. Here are some of the metrics critical to SEO:
1. Search Engine Share of Referring Visits: Every month, keep track of the contribution of each traffic source for the site, which includes:
a) Direct Navigation: Typed in traffic, bookmarks, and email links without tracking codes, etc.
b) Referral Traffic: From links across the web or in the trackable email, promotional, and branding campaign links
c) Search Traffic: Queries that sent traffic from any major or minor web search engine Knowing both the percentage and exact numbers will help to identify weaknesses and give a basis for comparison over time.
2. Search Engine Referrals: Major engines make up 95% of all search traffic like Google, Bing etc. For most of the countries, 80% of search traffic comes solely from Google. Measuring the contribution of the search traffic from each engine is useful for several
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