SEO-Search Engine Optimization
Search Engine optimization is the way toward enhancing the perception of a site on natural web crawler comes about pages ("regular" or "unpaid") by fusing web crawler components into a site. An effective site improvement crusade will, as a major aspect of the upgrades, deliberately select, important, keywords that enhancement on the page will be intended to make noticeable for internet searcher calculations. Site design improvement separates into two fundamental territories: page streamlining and off page enhancement. The page improvement alludes to site components that involve a site page, for example, HTML code, printed substance and pictures. Out-of-page advancement alludes transcendently to backlinks.
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This can be attributed to the correct targeting of keywords which a user in India searches. Myntra, which is one of the most sought after online websites for shopping apparels is also behind Amazon.
The above examples show that since the inception of venture of Amazon in India in 2014 it has grown steeply and within 3 years it has beaten all the major players in big markets like electronics, apparels, etc. One of the factors which have worked in favor of Amazon is the art of handling search engine optimization to its best.
Use of Search Engine Optimization in Amazon Generally when somebody says "Search engine optimization," a many people instantly consider Google. Be that as it may, there are numerous other vast scale sites that have their own particular search engine within them and one of them is Amazon. Home to more than 200 million items, Amazon is an online retail store. In any case, what makes Amazon considerably juicier than Google is that, unlike Google, the big share of individuals who go to Amazon are purchasers. They aren't there to do research or query some facts. They have an item at the top of the list and are prepared to buy. Along these lines, it most likely that whoever has their item rank #1 for a basic keyword in Amazon gets the deal and just the click. While it's undeniable how effective Amazon SEO can be in expanding one's business, Amazon and its calculation are moderately
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Immediate Sales
2. Verified reviews
3. CTR and CTS
4. Sales page content
5. Amazon’s Special Keyword https://www.semrush.com/blog/amazon-seo-tactics-because-amazon-is-a-search-engine-too/ Amazon Spark
Amazon recently launched Amazon Spark, another way to exlplore, which is apparently motivated by Instagram and its utilization of shoppable photographs. Likewise, Amazon Spark clients are urged to post stories, thoughts and pictures of items they like, which others can respond to with comments and "smiles" – Amazon's own particular variant of the Like or Favorite button.
The objective with the new program is to move a part of the social action around products occurring off-site back to Amazon, where item motivation can make an interpretation of straightforwardly into buys with a tick of a catch. This can open up new avenues to collect data and understand customer behavior to their advantage. Amazon can use search engine for predictive analytics through Spark and engage more
The second progress report document includes the description and the screenshots of all pages on the website, and how the site has been adhered the security protocols, web standards other best practices in Web development. Development considerations was also listed. 4.1. Template Page Layout All pages have the header and the horizontal navigation bar on the top and the vertical navigation system and the user login form on the left hand side.
Leveraging its growing brand recognition among consumers, TRX has begun expanding their B2C revenue stream. The Company believes this to be their largest growth opportunity. E-Commerce – 5.9% CAGR TRX’s website, which receives approximately 6.5 million visits annually, was updated in 2012 to include a full-service sales platform allowing direct sale to the consumer. In November 2016, a mobile TRX website was launched.
By using these rhetorical elements, Amazon is able to make their product seem like an essential part of every household, while keeping their audience laughing. Amazon uses these rhetorical devices to persuade their audience into buying an
The opinion piece published by the Los Angeles Times, “Amazon.com Is a 21st Century Deal with the Devil,” by Amy Koss states her central argument that Amazon is destroying jobs, malls, and stores in the outside world. I strongly disagree with the statement that Amazon is destroying jobs and stores because I believe Amazon brings convenience by allowing people to sell things they might not need that others do. According to Koss,” I also think that it is at the convenience of consumers who have a difficult time going outside because of a medical issue or if they’re just lazy because of the fact that they can order something and have it delivered to them in less than a few days with an even cheaper price tag. Online shopping on Amazon allows others to earn jobs as well because they might work from home and work for Amazon or they might deliver items to the consumer. Some people may even start their own online selling business on Amazon.
Amazon was by far the greatest e-commerce performer in terms of revenue in 2013 as reported by (Wireless News, 2014). One of the company’s many accolades is that it has the seventh most visited website in the world (alexa, 2015). Compared to its competitors, meaning companies that are offering similar services, it is number one. The position occupied by Amazon in the market warrants a study of the company and its businesses model.
Amazon is no exception. Amazon uses big data services to analyze consumer trends, marketing strategies, planning the development of new products, and other insights related to marketing their products and offerings.
This is having a positive impact as by expanding their business and locating in Australia they are attracting more consumers. According to Morgan Stanley, prior to their expansion, Amazon already had $1 billion in sales in Australia. Amazon attracts consumers through their promises of low prices, vast variety and fast delivery and thus their market share in the Australian retail sector is expected to grow significantly. Despite their promises, fast delivery is not the easiest thing to do in Australia. Location has also had a negative impact on Amazon due to the large geographical spread of Australia.
Today, many people prefer to order products from Amazon instead of going to stores or malls. c. DESCRIPTION OF MY SUBJECT (AMAZON.COM): Amazon (Amazon.com) is the world’s largest online retailer and a prominent cloud services provider. The company was initially a book seller, then later it expanded to sell a wide variety of consumer goods and digital media as well as its own electronic devices, such as the Kindle e-book reader, Kindle Fire tablet and Fire TV, a streaming media adapter (Rouse, 2018).
Amazon has achieved many milestones from starting in the founder’s garage in 1994 to the growth in revenue to US$147.8 million in 1997 and then to the revenue growth of US$177.866 billion in 2017 (Amazon, 2018a, Amazon, 2018b and Jurevicius, 2018). These milestones were achieved through tenacious focused strategies of meeting their customers’ needs and wants. These strategies have maintained and expanded their customer base locally and internationally and have increased its market shares and profit over the last two decades. In addition, projection for the company’s growth and expansion for the next three to five years looks positive as it predicted to grow at the same rate with its expansion internationally and continued focused in satisfying consumers’ wants (Amazon, 2018a). Although, some factors such as governmental policies, legal issues and natural disasters could pose a threat to Amazon’s growth plans, the management team led by the founder and Chief Executive Officer (CEO) are working on mitigating the risk (Amazon, 2018a).
It has over 1 million active shops and more than 60 million unique visitors every month. While Amazon and Ebay users go to the website to buy a standardized item, Etsy knew it right off the bat that its users come to explore, discover, and purchase new and novel products. To encourage this behavior, Etsy knew it needed to show fascinating items to viewers, to customize the client venture in a manner that the users view the products, which reverberate with
Walmart has succeeded in achieving the leading position in the retail industry. Walmart now stands as the biggest retailer in the world. However, the external factors constitute pressure on the company that must be address carefully. By analyzing the five forces of external factors we will define the nature and power of our rival power in the market. The five factors are competitors from rival, potential new entrants, substitute products, supplier bargaining power and customer bargaining power all of these competitive forces affecting Walmart position.
Due to this, the portal is known to have specific days where they give massive discounts to their buyers. Competitors The giant companies that want to disrupt Amazon Amazon isn’t under attack from just start-ups, though. There are big companies with deep
Walmart, Amazon, and EBay 1. Analyse each of these companies using the value chain and competitive forces models. The value chain model of Amazon in itself is internally and operationally the best that adds value and maintains competitive advantage. The primary activities include Inbound logistics for example quality control, receiving, raw materials, control and supply schedules; Operations for example packaging , maintenance, quality control; Outbound Logistics for example
Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was started in the year 2007. In its formative days Flipkart mainly dealt with books but now, it has expanded to electronic goods and a variety of other products. Primary categories of products sold at Flipkart are: • Books • Mobiles & Accessories • Computers • Home and Kitchen • Personal and Health Care • Gaming • Watches and Fragrances • Music and Movies • Stationery Some other facts about Flipkart are • It has 2,000,000 registered users • 8,000,000 customer visits every month.
2.1.6 Advantages and disadvantages of electronic word of mouth: The growing usage of the Internet has led to the development of electronic word of mouth. Word of mouth strategies have become more simple and rapid via technology, in particular the Internet (Trusov et al., 2009). In addition, the advent of mobile devices has made electronic word of mouth more and more convenient, as they permit people to surf the Internet from anywhere and at any time. As with traditional word of mouth, this new method of conducting word of mouth has some advantages and disadvantages for both consumers and