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Search Engine Optimization In Tourism

1831 Words8 Pages

Abstract
Search engine optimization plays an important role in facilitating the access to tourist information. The purpose of this study is to identify the accessibility of Egyptian tourism related information on the internet through search engine and to understand the role of the Egyptian DMOs in helping the on line travelers to obtain the needed information about Egypt. A survey and a trip planning scenario by mimicking travelers' use of search engine when searching for destination (i.e. Egypt) related information were used. The finding revealed that Egyptian DMOs need to use search engine optimization to optimize their websites, for higher representation and higher ranking in the web search.

Keywords: search engine optimization, destination, …show more content…

As a result research on the effectiveness of tourism web sites has gained great importance recently ( ). Accessibility and visibility have become a basic requirement for DMOs who want to market their destination on the web effectively ( ). As a result, search engine marketing (SEM) has become one of the important strategic tools for tourism destinations and businesses to compete for consumers’ satisfaction on the Internet and make direct conversations with their potential guests ( …show more content…

Moreover the global information request services let us find pages that contain (or do not contain) travel-related keywords and phrases(12). The destinations may not be among the top ranked results, may not contain the queried terms, or may not even be indexed by the search engine ( ). Moreover it is notable that full-text searching allows users to make instant judgments about significance. As a result there is an increasing number of tourism related portals which apply domain-specific search engine technologies e.g. (www.travel-finder.com ,www.campsearch.com, www.visiteuropeancities.com (12).
Specialized search engines can be classified according to the way how they construct their index: (1) Crawling a predefined set of qualified web sites; (2) Collecting domain specific pages preferentially using machine learning techniques; and (3) Crawling at query time using Semantic Web Technology (12).
On the other hand, Travel-related websites offer numerous services including online booking, virtual communities and advanced search functions on destinations, accommodations activities, or attractions(

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