ipl-logo

Search Engine Optimization (SEO)

1332 Words6 Pages

SEARCH ENGINE OPTIMIZATION

SANJANA BHANU
Department of Computer Science, Jamia Hamdard, New Delhi
E-mail: sanjanabhanu@gmail.com

Abstract- Search Engine Optimization (SEO) is the act of optimizing websites or individual web-pages to acquire better ranking during searching, by making pages more user-friendly and providing a great ease of access. The paper discusses and highlights the reason for increasing significance of mobile SEO.
Excessive use of mobile phones, by the user, to access the internet is soon going to outpace web-accessing from personal computers.
This paper also analyses how the social reach is an advantage and a basis of measure in delivering great search engine performance. The SEO of every company primarily aims at increase …show more content…

Index Terms: SEO (Search Engine Optimization), Page Ranks

I. INTRODUCTION

Search Engine Optimization (SEO) is a technique for influencing the visibility factor of a website, in an organic (un-paid) search of any search engine. In simpler terms, if any website appears more frequently and faster than other websites, it has a much higher probability of receiving visitors from the Search Engine users.

Different factors like improved domain name, page rank and advanced engine performance are required to gain a lead. The primary goal of Search Engine Optimization for a website, is to increase the number of visitors to it.

This research addresses 7 key topics in detail, emphasizing how companies can gain competitive advantage. The key topics are as follows:
1. Mobile SEO
2. Page Ranks
3. Effects of Social Media on SEO
4. SEO …show more content…

MOBILE SEO Constant researches have shown that the increasing use of mobile phones has caused a revolution in the field of communication. The level of acceptance of smartphones, in today’s date has increased to such an extent that it has become a necessity of life. Soon, the extensive use of mobile phones to access the internet is expected to outpace the internet-accessing through computer systems.
Keeping this fact in mind, companies whose websites are giving exploding results on a search engine, they need to ensure the fact that their websites are usable through mobile phones. If not, they are at high risks of losing their competitive advantage.
Search Engine Optimization for mobile phones has become very important as majority of times it is the mobile phone which provides concise and immediate access to the web. Whatever a user searches on the internet, it is majorly influenced by offline media like newspapers, billboards, magazines, posters and television. After conducting a survey on 120 people, the following statistics of the influence of offline-media on web search, make it evident that newspapers and magazines influence the web-search the

Show More
Related

  • Summary Of Is Google Making USupid By Nicholas Carr

    529 Words  | 3 Pages

    Now with Google listing immediately related articles and information related to the search, more to time is available to evaluate the information. Google helps save time by not having to search for answers in hundreds or thousands of pages in periodicals, newspapers and

    Read More

  • Unit 33 P3

    441 Words  | 2 Pages

    The need to browse the web on a personal computer is a thing of the past. Increasingly, consumers are using smartphones to find services, products, and information. More than ever before, it is imperative that your business website can be viewed from both a smartphone and a desktop. 5. Play it safe and invest in an expert

    Read More

  • Dermal Filler Marketing Strategy

    714 Words  | 3 Pages

    Let us directly look at some computer marketing strategies commonly used: • Search engine optimization- It is commonly referred to as SEO. This strategy aims at fulfilling its functions by making brands visible on search engine platform. Additionally, it introduces websites on search engine platforms and improves the functionality of a website. This is in terms of the loading speed, layout and the arrangement of content & pictures on the internet.

    Read More

  • Nicholas Carr's Argument Against The Internet

    1004 Words  | 5 Pages

    Nicholas Carr's argument against the internet was very strong, and it persuaded me. It is very difficult for me to go against his opinion. I agree that the internet is changing us, but not in ways we think. There are long-term effects of using the internet as often as we do. He states that the internet is changing the way our brains function such as having a shorter attention span, negatively changing the way we critically think, and negatively changing our reading skills.

    Read More

  • Costco's Competitive Strategies

    729 Words  | 3 Pages

    What are the two types of core competencies that drive a firm’s competitive advantage? Which firms demonstrate a clear competitive advantage because of (a) major value-creating skills/core capabilities and/or (b) superior assets or resources? Which firms have demonstrated sustainable sources of competitive advantage? The two core competencies that drive a firm’s competitive advantage are cost leadership and differentiation.

    Read More

  • The Internet: The Positive Impacts Of The Internet In The World

    1589 Words  | 7 Pages

    Multiple countries throughout the world have internet access at their fingertips and are able to find the answer to their questions instantly. “As of June 2017, 51% of the world’s population has internet access. In 2015, the International Telecommunication Union estimated about 3.2 billion people, or almost half of the world’s population, would be online by the end of the year” (Gordon). Billions of people use the Internet each and every day to research topics, check their social media, and communicate. The nation as a whole has become extremely dependent on technology to do their work and survive through the day.

    Read More

  • Walt Disney Competitive Advantage

    975 Words  | 4 Pages

    Competitive advantage is when two or more firms compete within the same markets, one firm possess a competitive advantage over its rival when it earns (or has potential to earn) a persistently higher rate of profit. There are three types of competitive advantage. a) Cost leadership strategy occurs when a firm a delivers the same services as its rivals but at a lower price. b) The differentiation strategy occurs when a firm delivers greater services for the same price of its rivals. c) Focus strategy is a focused approach requires the firm to concentrate along one specific segment either a cost leadership or a specialization strategy.

    Read More

  • Safaricom: Strategy And Strategies

    3319 Words  | 14 Pages

    The innovation of products and services is one way to differentiate with the competition. Most of the services and products offered by most mobile service providers are almost the same and the current regulation of ceiling enforced by the government on interconnection fee discourages firms from lowering further their call charges. This has led to company’s searching for other ways of differentiating themselves so as to retain and attract customers. Safaricom is known for using differentiation strategy in order to gain competitive advantage.

    Read More

  • Argumentative Impact Of Social Media On Society

    995 Words  | 4 Pages

    As indicated by different research studies in the field of online social networks, it has been uncovered that these sites are impacting the societies in both positive and negative ways. So the “Impacts of social media on humanity” is a hot topic for discussion. Different people have different views about the impact of social media. Some people say that social media have played a beneficial role toward the progress of humanity and some people say that a deterrent role has been played by the social media towards the progress of humanity. Social media has more deterrent impact on progress of humanity.

    Read More

  • Pestel Analysis Of Advertising

    1564 Words  | 7 Pages

    However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

    Read More

  • Pros And Cons Of Social Media Analytics

    1261 Words  | 6 Pages

    Though, many companies are finding it complex to choose the exact metrics they need to measure on their social media proposals. But in reality, there is no one way to measure. The metrics that is used to measure the achievement of one social media promotion might be significantly different from another, even for the same type of business. However a practical approach, to measure social media, is to start with the activities such as developing metrics to capture product reach, tracking sales through social media and evaluating the cost

    Read More

  • Informative Essay On Social Media

    1197 Words  | 5 Pages

    Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    The companies in today industry serve a huge competitiveness. Current competitors take advantage of the demands from consumers to earn high profit margins. Fendi is known as a rich brand heritage and is the first global group in luxury product. They are widely recognized for its leathers, furs, watches and bags.

    Read More

  • Impact Of Social Media On Society Essay

    701 Words  | 3 Pages

    Social media increases productivity. This tool offers more information, including new events and information can be accessed at any time of the day and night. Studies have linked the use of internet / social media with academic success as well as better job performance and job prospects. Social Media has positive and negative impacts, examples of positive impacts can recogrize and built relationships with many people and the negative impact is it can make a crime.

    Read More

  • Definition Essay On Luxury

    1004 Words  | 5 Pages

    Companies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the

    Read More

More about Search Engine Optimization (SEO)

Open Document