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Online Marketing Case Study

820 Words4 Pages

An E-Commerce website is an incredible move in bringing profitability to a business and has become an essential tool in marketing strategy, but the issue is that every businesses have had the same idea of creating a website. However the most important and difficult factor that everyone failed is on the way of how to properly market the website. If there is no proper way of marketing, so it is useless of finding new customers and the website will become useless. Branding plays an important key factor in diverting the customers’ attention of the E-commerce website. The aim of branding is to encourage people to constantly purchase on the website and to make people have positive impact on the business. In result, people must be aware of the website …show more content…

Email Marketing
Email marketing is a method of promoting products/services through the use of email. Email reduce the geographical barrier in the world, it can be send anywhere and anytime in the world and most importantly it is obviously the cheap means of communication Email enhance the speed of communication and allow fast response. An email can be written only once and can be send to many people, thus can accomplish work in short time. Products/services can be highlighted through email, thus encourage people to visit the website again. Figure 9 Effective of Email Marketing

A domain name is important to every business, it is a way they are recognized on the internet. Domain name can be bought or sold. The name should reflect the business name as it is added in the URL. For example, the domain name www.facebook .com is used to identify the social network name Facebook. Similarly for OSS, it is crucial step to choose a good domain name so as it is easier for the customers to remember it. It will thereafter play a big role in getting maximum expose from the web. Keywords may be included in a domain name, it will help in ranking higher in search engine.
I would recommend the OSS website to use as domain name:

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