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Sears And Roebucks

337 Words2 Pages

Sears and Roebuck was once the biggest retailer in the history of the United States. Sears has grown from humble beginnings as a catalog and was a leader in home appliances, apparel, lawn and garden, electronics, and the list goes on. Despite their great efforts to strive to become the largest retailers, Sears faced several important issues. When analyzing Sears using the competitive forces and value chain models; Sear could have re-arranged the store sales floor to promote and participate in a venture by offering something of interest in the sale of products. Examples of this might place the male workwear apparel adjacent to where the tools were sold to attract men shopping for items to visit this area. Sear moved to online marketing

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