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Sears Corporate Level Strategy Essay

221 Words1 Page

Corporate level strategy is defined as the strategy that top management formulates for the overall company (Parnell, 2014). Sears corporate profile is to operate in multiple unrelated industries. Sears operates in a multiline retail industry, automobile repair industry, and credit card industry, all of which help make up Sears profile. Even though Sears diversified by offering several product lines and operate in multiple industries, it may not be enough to save the iconic store. Once a retail giant, Sears Holdings is growing smaller and leaner these days (Vault, 2017). Sears Holdings outlined three main objectives in 2015 to ensure its long-term success: restoring profitability; focusing on its best members (most loyal customers), best stores,

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