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Market Segmentation Essay

708 Words3 Pages

5. Marketing strategy
Segmentation for consumer, shop is more focus to geographic segmentation gives more priority to place that is going to be the business place, besides that shop focus also on demographic segmentation and behavioral segmentation. For demographic segmentation, shop divided the market into all gender and ages meanwhile for behavioral segmentation, it is focus to occasions
Geographic segmentation
Our shop main focus to large city such as Kuala Lumpur and Johor Bahru because it is a strategic place with large population and also foreign and local tourist attractions. Our shop also focus to state that in Malaysia such as Wilayah Persekutuan, Pulau Pinang, and Johor because it near with Singapore where we can attract more customers. (Example …show more content…

For example, some Muslim cut their hair for hari raya and open house or to go vacation to look more stylish. For Indian, when Thaipusam their will cut hair. So went festival time our outlet will give some special price for customer.

Segmentation for International
Geographic location
Store will be open at place that is full with fashion or country that popular with fashion such as Korean, America and England, because all this places have a lot of people that like to try new thing along with new fashion. Even in Korea there are artists that make the hairstyle become trend among the citizen and in the worldwide. (Example artist that have a lot of hairstyle at Figure 3)
Economic factors
Store must be place at the right place, our outlet need to be open at country that have a high economic such as United Kingdom. A business need to focus on people that will get the service or economic of the country. If the business open at low economic country it will have problems such as hard to get profit.

Market Targeting
Target market consists a buyer that have a command need and same characteristic that company decide to give to people or

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