Segway Marketing Strategies

this report we will analyse the various Segway strategies the business put forward and the failures due to which the product did not entirely become a success. We will start the analysis by plotting the various scenarios which illustrates that Segway did not do a good job while understanding the perception of the customers and then addressing them to improve the sales. Then we will define and elaborate the tern market research. We will correct the marketing strategy of Segway which says that they should have targeted different market niche and eventually how they would have succeeded. We can understand the marketing strategies to be implemented for a business success in small firms. (Stokes, 2011) PART 1: Problems in the Segway project As

The issues are identified from the cutomers by various data collection procedures which is implemented by the company and then these results are examined and then published the finding and the related implications to the end consumer base. (Heidingsfi, 1901) Segway Success Solution The success solution of the products Segway lies entirely in the market research of the product and the marketing strategy of the product. The product had be researched initially before it is launched in the market to identify the needs of the various classes of people and identify the customer niche where the product would fit. Then a product research had to done in relation to market reaction to the launched product. This research had to take in consideration the various customer related queries and make the product very clear about it target base in the end product. This would have addressed the problems of the customers in relation to the cost and the end customer

Later the company came up with diversified products which would serve at different industries though the product did well at this step but it was the first step. The company had an overall good impression with its new product but none of the customers found it absolutely necessary. (Heidingsfi, 1901) Segway Success Solution The success solution of the products Segway lies entirely in the market research of the product and the marketing strategy of the product. The product had be researched initially before it is launched in the market to identify the needs of the various classes of people and identify the customer niche where the product would fit. Then a product research had to done in relation to market reaction to the launched product. This research had to take in consideration the various customer related queries and make the product very clear about it target base in the end product. This would have addressed the problems of the customers in relation to the cost and the end customer base. (Heidingsfi, 1901) The product had to open various stores among its target customer markets and address problems such as training and product familiarization cost related confusion and handling