Carl Roger's Self Concept Theory

Before questioning the different observations of behaviors of Gen y. We need first to understand the self, self-concept, ideal self and the motivations behind it.

2. Right from the start.

According to Maslow, the motivation in life is based on a hierarchy of needs. Humans are motivated and driven by the need to fulfill and satisfy different levels of needs, to live a fulfilling satisfying life. Which is essentially is related to their happiness in life.

Individuals have to first to go through and satisfy different stages of needs before progressing to the next need that drives the individual 's motivation. The stages to fulfill or satisfy starts from the most basic fundamental need for human survival. Like food, water sleep. Which fall

(McLeod, S. A. (2014)

According to Carl Roger (1959) self-concept theory

Three factors contributing to Carl Roger 's theory of self-concept consist of Self-image, Self-esteem and ideal self in defining the self. (McLeod, S. A. (2014)

1. Self-image –

It refers to the perception and opinion of oneself; self-image is highly influenced by the exposure of external factors such as friends, family, and the media.

2. Self-esteem and self-worth –

It refers to the value of oneself based on the approval and acceptance of oneself essentially influenced by internal and external factors.

The higher the self-esteem and self-worth, the greater the confidence and optimism in their believe in their abilities and skills.

The lower the self – esteem and self-worth, the lower the confidence and optimism in their abilities and skills.

3. Ideal Self – The idealized and desired idea of oneself and their perception.

The ideal perception changes through time and is highly influenced by its surrounding external factors. It is what a person desires to be based on what they admire, value and what society

He argues that Goffman 's term of backstage does not reflect private space and that Goffman 's "performance" or act does not fully reflect the presentation of self when placed into an online context.

He took an exhibition approach against the concept of Goffman 's impression management. His approach, in my opinion, is much a suitable representation of impression management in social media. Where the crafting of the desired ideal perception is defined as a curation process of an exhibition. Users are defined as curators of their own content (which is defined as artifacts) to achieve the desired goal of showcasing the perfect self. And the exhibition defined as the social media platform itself.

Artifacts as representations and not performances. Following closely to Hogan 's concept on Goffman 's theory and as mentioned, different content carries different perception and ideology. A user can craft their perfect image by posting relevant content that is associated to the identity and image they wish to portray. Since identity construction is a social process that involves presenting and promoting the qualities that are associated to the identity and image in order to re-enforce its statement. (woodward,1997)