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Semiotic Analysis Of Axe Advertisement

952 Words4 Pages

The use of propaganda by business to exploit the people for profit-making driven by the media

According to Unilever (2015) Axe is a Global brand that started in France back in the 1983 and steadily more on to other countries it is in the grooming category mainly for men they are constantly innovating new products for a unique experience with their brand, like no other brand can Unilever is owned by the British–Dutch company Unilever and marketed towards the young male demographic. Semiotic analysis is an important subject because it helps us understand media better, the propaganda they use to further they own ideologies stated as facts. This essay will conduct a semiotic analysis on the Axe advertisement, using the techniques of semiotic analysis to deduce meaning. It will cover advertisement, the target market, the denotative meaning, the signifier and what is signified, consumer capitalism, Rebellion against societal underlined rules, connotative meaning, labor capitalism, furthermore the background of the advert. The Axe advertisement is created to challenge dominates ideology within societies

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Advertising is primarily based on selling products in most cases to a particular target group or market.These sales are driven by propagating a particular idea to the people in turn convincing them to buy that particular product. The people not in this specific target market cannot relate to the advertisement for it is based on what is being sold

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