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Send Us A Name Of Seas Case Study

260 Words2 Pages

a) In 2009 Costa Cruises wanted to name its two new cruise ships and therefore started a campaign named “Send us a name of seas”, where the two names could be decided by the travel agencies Costa is working with, in order to give recognition to their commercial partners and to make them part of the team. The names were eventually posted on Costa’s B2B website, which afterwards let the consumers to vote for their favorite names on their B2C website. The winner of the name giving contest won the opportunity to be “Guest of honor” at the christening of the ships. (Costa’s, 2009) b) Another example is the reservation system made by Easy Cruise, which is a IBS cruise partner. With this system, travel agents (B2) as well as customers (B2C) are able

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