Main three categories of Web mining field are: 1. Web usage mining (WUM) 2. Web structure mining (WSM), and 3. Web content mining (WCM). 1.2.3 Web Structure Mining Web structure mining tries to find out valuable knowledge from the structure of hyperlink to take advantage of knowledge about web page relations.
Moving on, a digital marketing agency also analyzes the techniques used and gives recommendations on whether to use a strategy or not. Let us directly look at some computer marketing strategies commonly used: • Search engine optimization- It is commonly referred to as SEO. This strategy aims at fulfilling its functions by making brands visible on search engine platform. Additionally, it introduces websites on search engine platforms and improves the functionality of a website. This is in terms of the loading speed, layout and the arrangement of content & pictures on the internet.
The Internet gives people a greater amount of information as we need. It is the best way to get a comparison of the products that we need. If we are interested in buying, it is best for us to check the Web sites. Also if we would like to make our own Web page we can do this, without paying a lot of money. Online advertising Peter J. Danaher and Guy W. Mullarkeyexamined factors that might impact on web advertising recall and recognition.
The participation of the crowds is entirely voluntary since they do not have defined roles and specific responsibilities as the case in advertising agencies. Besides intrinsic motivation spurs creativity thus indicating the power of crowdsourcing since when intrinsically motivated people think free from constraints without taking risks with their ideas. Therefore, the crowdsourcing conception has been popular in marketing regarding customer establishment and facilitating exchanges. Mostly, crowdsourcing involves using the Internet as the communication, especially with marketing related activities, for example, marketing campaigns, video contests for TV or online commercials, design contests for products, application contests. Through crowdsourcing, marketers are now reassess the value that they bring to clients, in an age where brand managers can easily go directly to consumers
Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly. This contributes to a higher customer satisfaction. Research (Nielsen, 2012) for example shows that in the United States more and more people gather their information, ask questions and express complaints, through social media. Companies often put "webcare teams" in. They focus on how the company or its products and services on the Internet, especially through social media, come into the picture.
In the online world, social media will be the primary platform through which the individuals are facilitated to interact and negotiate with the virtual networked public. Therefore, similar to offline world, through the process of interaction, in social media online users will use symbols in different forms and will be involved in a meaning making process. Executives in my research will also develop an online self by interacting with their virtual networked public. Symbols that executives generated in the online world will be different to the offline world subjected to the features and tools of the social media platform. So by using SI, it will facilitate me to identify the particular symbols which executives have used to generate meanings and
Search engine developers are always striving to deliver search results that are relevant to the search query being processed. Consistent with this goal, there have been attempts to rank search results based on a number of different factors. One of the more popular ways to rank search results involves analyzing the location and frequency of keywords on a web page. Another frequently used technique is analyzing how web pages link to each other. A web page gets a ranking boost based on the number of other web pages that are linked to it.
Linguistic differences make diverse online portrayals of places. Our languages characterize the ways we think. It additionally change interpretations produced using one dialect to another dialect. It might be said the comprehension in the meaning of places is regularly connected with our surroundings through names, understandings and portrayals. The designation of places in social media such as names, stories, books, to name a few, is once again observed.
More people go online to research reviews on products they plan to buy and prefer the reviews of other users. Therefore, the company acts based on consumer feedback in order to upgrade or improve their product to satisfy the needs of their buyers. For example, the company posts pictures of their products and asks viewers how they feel about it using the caption ‘Yay or Nay’ which
LinkedIn offers several different ways to analyze your contents performance. The most basic way to analyze content performance is to track how many visitors read each article and go from there. The main way to generate content for either LinkedIn or Facebook is by writing it yourself or hiring a writer to do it for you. Hiring a writer is often the easiest way to go. Manly this is because it is more efficient and cost effective to have someone who has experience generate content for you, than trying to figure it out by yourself.