Sentosa Case Study

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Introduction

Resort World Sentosa is the first integrated resort developed by Genting Singapore since 16 April 2007 and it’s officially launched in 7 December 2012 which is located on an island off the southern coast, called Sentosa in Singapore. It is an ideal project designed to provide a world-class tourist destination in Singapore which also included a wide range of entertainment, accommodations and attractions for example, the casino, a Universal Studio theme park, a marine life park as well as facilities of hotels, luxury shopping centers with casual and fine dining. Upon the help from Singapore Tourism Board and management, they came out with a long term strategic planning to promote integrated resorts as a key driver for domestic tourism
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There are three areas of focus of STB i.e. strengthening Singapore’s position as a leading convention and exhibition city in Asia, developing Singapore as a leading Asian leisure destination. As for IR development especially its casino business, STB supports its development from planning, design, construction and marketing. For instance, its strategic planning for Sentosa World Resort Casino is to make it a unique gaming center for Asian tourists.
However, there were many issues and challenges surfaces out among the public towards RWS and the impacts that occurred on Singapore and thus in order to reduce the challenges and disagreement, recommendations and solution should be implemented to meet the needs of the consumers so that they would be satisfied and would be pleasant to visit Singapore again.

The Impacts of Integrated Resorts (RWS) On Singapore

Political Impacts
The development of Resorts World Sentosa in Singapore has great impacts on the local society from many aspects, positive or negative: Political, Economic, Social and Environmental aspects. Political impacts are how and to what degree a government intervenes in the economy in
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According to the lasted annual report on tourism statistics published by Singapore Tourism Board (STB, 2009), the revenue from tourism is S$ 15.2 billion. More importantly, there are other tourism receipts generated from the food & beverages and transportation sectors. By implementing integrated resorts, more job opportunities were created for the locals and this decreased the unemployment rate in Singapore and at the same time increases their standard of living. Furthermore, other attractions site in Singapore such as River Safari etc would also help in boosting Singapore’s economy as tourists will visit Singapore for leisure and sightseeing, revenue will be earned from tickets purchase on souvenirs etc. However, recently, due to macroeconomic factors from certain countries, Singapore was also greatly affected from economic growth as it is reported that the revenue from integrated resorts has been stalled, "Growth in Singapore gaming revenue has stalled, and is likely to contract slightly in 2014 with macroeconomic and political factors in China being the principal cause. "A slowdown in China 's economic growth, recent corruption crackdown, and credit tightening have had a particularly strong impact on Singapore 's casinos. The VIP business, which is mostly Chinese, accounts for roughly half of total gaming revenue at MBS and RWS," (GGRAsia – Policy, competition, weigh on

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