You will need a basic roadmap on where you are now, and where you are going. For example, if providing excellent customer service were your main objective, you would need to come up with a strategy to make sure the customers are satisfied in every way. Question 4.6 (P.C.4.6) Determine customer service strategies that establish relationship-marketing criteria. As apple is already very famous among the people around the globe so that its relationship is already very good. They always provide plenty of things in their products so that their customers cannot go away to any other brand.
Low buyer price sensitivity: when buyer do not care about the price about the demanded product, the price of the product increases and they still will but the product. Positively affects the marathon oil. 3. Product is important to customers : when the customer wants a particular product, they will pay more for that one desired product, this positively affects the marathon oil company. 4.
If anything, they think athletes should be receiving more than what they do get paid, some people say. Only about 50% of the 4.7 billion dollars in revenue the NBA is supposed to make this season will go straight to the players’ salaries. Athletes also earn their money because on how much risk they’re putting on their bodies every game. There is a chance, that you are one play away from a dangerous injury, especially while you’re playing football. Professional sports are a billion-dollar business, and players deserve their fair share of the profits, supporters say.
Generally speaking, allowing corporations to use a musician’s music in advertising keeps artists financially stable. Although some argue that advertisers distract an artist from making music, advertising helps an artist pay bills which allows them to make more music. “It [advertising] exists to make money, and artists need money in order to continue making money” which makes ads that much more important to bands (Johnson 6). Commercials allow artists to focus more on music by keeping them financially afloat. Coates states that “Booking agents and tour managers must be paid, gas and food must be bought, t-shirts and posters must be made – all these costs add up” and the money gained on tours may not offset the
They are trying to convince the audience to buy the product by saying that it is just as good as department store brands, and it is cheaper than the department store brand. It is good quality makeup for less. Why would anyone go spend more money on a product if they can get the same product for less? This appeals to logic. But, this is not the only strategy used by CoverGirl.
But in many markets, the value of a group isn’t related to its size – a group’s value is related to its influence. In this market, for example, the early adopters heavily influence the rest of the curve, so persuading them is worth far more than wasting ad dollars trying to persuade anyone else. The reason it’s so hard to follow the leader is this: The leader is the leader because he did something remarkable. And that remarkable thing is now taken – it’s no longer remarkable when you do it. If a product’s future is unlikely to be remarkable – if you can’t imagine a future in which people are once again fascinated by your product – it’s time to realize that the game has changed.
Doctors with a degree make more money than medical assistants that do not require a degree. According to Mr.Autor, college is free because of the money you gain when you get out from jobs; make up for the loss of money for college (qtd in. Leonhardt). Not going to college will cost you a half of million in the long run (Leonhardt). According to Leonhardt, the statistics say, if there were more college graduates, the prices would not be so high.
If brand is not able to meet the consumers expectations, consumer consider it’s a low-quality brand. Consumer compare the prices of brands. And purchase the product with best outcome in low price but in many cases, consumer can pay more for better results. The product has design which attract the customer and easy to carry. Fashion leaders purchase the product which is more stylish and can satisfy their ego.
Simply put, Nike’s target market is mainly customers who have more concern for the quality and utility of the product than they have for the price at which the product is being sold. This helps to ensure that pricing never has to be adjusted downwards in attempts to woo in a larger number of customers. For any company to achieve success from the marketing strategies that it has put in place, it has to ensure that its strategy is flexible enough to keep up with the changing times and to also accommodate a large variety of customers. So as to do this, it is imperative that the products being produced by the company be innovative enough to exceed what is being provided by competitors in every possible way. Nike chose to take this into deep consideration and this resulted in it making a few changes on its marketing strategy.
Mac’s offers merchandize for all demographic. Their luxury brands brings in wealthier customers. They also offer economic pricing due to which lower income group can afford high quality merchandize at reasonable price. To promote sales Macy’s organize seasonal sales and offers huge discount. Such discount sales combined with coupons makes merchandize price attractive to customers.