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Sergio Marchionne's Chrysler: Changing The Culture

319 Words2 Pages

When Sergio Marchionne was brought in as CEO of Chrysler, he was determined to solve the financial crisis that was afflicting the company to bring them back to prosperity. Marchionne know that the only way to make the transition successful was to change the culture of the company by altering their basic assumptions and observable artifacts. This transition would be a daunting task, but if Chrysler was going to be profitable again the change was necessary. Basic assumptions are unseen ideologies about the company. As these are invisible and not concrete evidence, the assumptions would be the most difficult change to be made. Marchionne’s vision of the company’s leadership provided direction on who he wanted working with him providing leadership

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