Product Based Logistics Essay

Christine Tee Jie Er s10132539
Chapter 3 & 5 Tutorial
1) Answer:
Product based logistics involves enterprises that manufacture and market goods for the customers. An example will be Apple Inc. manufacturing different types of their product in their factory and then proceeding to deliver to respective countries for sales. Another example will be Ikea manufacturing furniture and distributing them globally for wholesalers or retailers to sell the end product to the consumers.
Service-based logistics focuses on providing efficient service and process of the product, like providing post-sales services if consumers have any issues with the product. An example will be SingTel provides a 24hr hotline for consumers to call in if they have enquires

The company offers a variety of services ranging from electric, logistic supply provider (LSP), petrol and diesel lift trucks. Apart from selling and renting lift trucks, the company also provides material handling solutions such as maintenance of equipment and warehouse packaging. Some of their key clients involve big companies which require forklifts trucks. E.g. (Courts might purchase forklifts from Crown for the usage in their respective warehouses to handle heavy objects.)
b) Transport Services- { Poh Lee Transport Services }
Poh Lee Transport services provide two different kinds of services which includes Contract Service and Chartered Services. Contract services covers transport for schools, polytechnics and various community groups outing and other related transport services for companies in various industries. Chartered services covers single trip hire, transport for meetings events, co-ordination of transport logistics for island-wide events and airport transfer.
The company is equipped with a fleet of transport vehicles of more than 150 Euro IV Generation buses. Their key client ranges from different sectors (e.g. schools, companies and community