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Hospitality And Tourism Industry: A Case Study

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Introduction (350 words)

In today’s extremely competitive hospitality and tourism industry, brand loyalty generates various benefits like building barriers to competitors, generating bigger sale and revenue amount, reducing client acquisition prices, and inhibiting customers' susceptibility to marketing efforts of competitors (Knox &Walker, 2001; Rundle-Thiele & Mackay, 2001).

As such, service encounter would play an integral part in create brand loyalty. In order for customers to be loyal to a brand, it requires a huge amount of involvement in organising marketing campaigns that would attract the attention of existing and potential consumers. These campaigns would have an impact on the current mindsets of the consumers in which would result …show more content…

However, it is an extremely crucial in tourism because service encounter acts as the fundamental role for the user experience.

This ‘tourism experience’, which represents the vital inspiration for users to participate in the utilisation of tourism services, is normally developed through various service encounters at a destination (Weiermair, 2000). In most of the service industries the service encounter would affect the level of productivity, yet in tourism services it can likewise constitute the end, the authentic tourism experience. The above would demonstrate that tourism commands a more complex case than other similar service industries.

It has been debated that products and services in general have a huge pack of different qualities; a simple meal, for instance, has qualities which are beneficial to health (Lancaster, 1966). In any case, in tourism the matter would be more muddled. The value of a hotel lodging administration, for instance, results from a variety of different utilities, for example swimming pools, food, room service etc. (Rigall-I-Torrent & Fluvia, 2011). Every one of these utilities are consolidated in a bag of qualities delivered by the individual tourism organization (e.g.hotel), but every utility also have its own set of

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