How Coinbase can help you live a better life Coinbase is a method of digital currency exchange that deals with Bitcoin, Bitcoin cash, Ethereum and Litecoin in association with fiat currencies in about 32 countries and storage of Bitcoin transactions in 190 countries all across the world. With 11.7 million users, Coinbase is the leading platform for exchange of Bitcoins. Coinbase is one of the only platforms that has never been hacked. This stands as a testimony for the security it provides and maintains. Sub products of Coinbase Coinbase consists of two sub-products that is ‘Global Digital Asset Exchange’ which is used on a professional trading platform for digital assets.
LITERATURE REVIEW Dr C. Paramasivan (2009) in his studies entitled “customer satisfaction through information technology in commercial banks” highlighted that, bank account holders are somewhat satisfied with the services provided by their banks and the banks should try to enhance their services in order the satisfy their customers in a cost effective way with the help of information technology. Mishra (2005) in his paper stated the benefits and the security concerns of online banking. According to him increased customer loyalty, improved customer access, attracting new customers, offering of more services are the primary drivers of online banking. But in a survey conducted by the online banking association, member of institutions rated security
If you initiate a transfer after the work hours of the bank, the transaction is completed on the next business day when the bank opens. • ATM: You can use the 24x7 ATMs of your bank to transfer money instantly using your ATM card. You will not need to visit the bank to carry out this transaction. There are plenty of other services such as balance enquiry, PIN change, mini statement, etc. that you can avail using your ATM card at an ATM.
Therefore, customer service is an essential in the banking service to compete in the market driven environment. Measurement of service quality is difficult in banking sector as compare to the manufacturing sector as services are intangible in nature. Increasingly, service quality has used as a strategic tool by the various market players to position themselves effectively in the market. Service quality has become a critical prerequisite for satisfying and retaining valued customers in banks. The interest is largely driven by the realization that high service quality results in customer satisfaction and loyalty with the product or service, greater willingness to recommend someone else, reduction in complaints and improved customer retention (Zeithaml et al., 1996).
• You can buy an ICICI Bank Gift card from any ICICI branch that is nearest to you. If you do not have enough time, you can also buy it online and get it delivered to your doorstep to hand it over to your loved one in person. Alternatively, you can have it delivered directly to the intended recipient’s address. • Everyone has a different budget and the ICICI Bank understands this. The bank gives you the freedom to load the card with the amount that you have in mind, which can be anything from Rs.
Advantages of e- banking Convenience: online banking sites never close, they are available twenty four hours a day, and seven days a week and they were only a mouse click away. Ubiquity: If you were out of state or even out of the country when a money problem arises, you can log on instantly to your online bank and take care of bank business. Transaction speed: online bank sites generally execute and confirm transactions at or guides them ATM processing speeds. Efficiency: you can access and manage all of your bank account including IRAs, CDS even securities from one secure site. Effectiveness: many online banking sites now offer sophisticated tools including, account aggregation, stock quotes, rate alerts and portfolio managing programs to help you manage all of your assets more effectively.
3.2. Improvement of customer satisfaction levels. The use of CRM with KM will expand the profits of banks, enabling them to identify the most profitable customers and deliver the highest level of service. The use of CRM increases customer retention, income, faithfulness, satisfaction and, crucially, gives workers the necessary knowledge and procedures to know their customers, understand their requirements and efficiently build relationships between the bank and its customers . 3.3.
To attract more customers, bank have to tailor their products and services based on customers’ needs and expectations. By doing so, the cost of a bank will be increase. According to Peppard, (2010), to predict the percentage of repeat purchase, or purchasing additional products and individual marketing programs, the organization has to gather the information and data of the customers based on their interactions with the organization. Sreenivasan, Solmaz, Shojaee (2011), Once the bank meets the level of customer satisfaction, thereby customers become more dependent on it so customers will not leave the organization which they familiar with it. This can be seen as Maybank has won the CRM Excellence Award 2010 for its high performance, high - ROI customer relationship management (CRM)
The biggest benefits to the bank are saved costs, reached a new segment of population, efficiency, enhanced the bank reputation in order to provide better customer service and increased customer satisfaction (Ngandu, 2012). The cost of internet transactions was less than the cost of branch transactions (Ngandu, 2012). Internet banking enhanced the relationship between the bank and the customer, because bank provided service directly to customers. Even customers not able to personally appeared at physical branch, this would create customer loyalty (Yohannes, 2010). Internet banking services are a must for banks due to increased online service provided by other financial institutions, for example insurance companies (Raghunandan, 2012).