SWOT Strengths Opportunities • Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales. • The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products. • Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone. • Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers. • • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do.
The consumers of Apple have a flexible variety of product line from its competitors. Apple has strong rivals like Samsung, Dell, Lenovo, HP, Microsoft, HTC, Sony, LG, Xaomi etc. The main substitute is defined by the operating system. The Microsoft windows by Microsoft and android by Google can be considered as the substitute of Mac. The electronic market, specifically the smartphone market is emerging day by day, so there is a strong possibility of entrance of new competitors.
Despite Apple´s Apple Watch was introduced to an already existing market in which competitors had an advantage in the way they were better established upon the matter, statistics of sales and reviews have proven its current success at the level that it gradually dominated the market. According to the article published in the Forbes webpage which makes reference to the reports from Tractica, a market intelligence firm, “the Apple Watch’s share of the smartwatch market could hit 68 per cent by the end of the year.” (Forbes). Source: Forbes These statistics show the market presence of Apple and its competitors in terms of percentage which also resemble sales revenue Apple has from its product, sales revenue does not equate as profit, even though, Apple´s pricing strategies in the introduction stage enable the business to increase the income and perceive a significant difference from its cash outflow and therefore its previous estimated profits justified directly through the business annual report. 10-K Annual Report, Sep 26,
To start, Windows PC only makes its operating system and other manufacturers like HP, Toshiba, Dell, Lenovo, Samsung, Acer, and Gateway make up the computer design. PCs are guided by multiple visions, while Mac is guided by a single vision – making an Apple product the better option. To include, since PC devices are made up by other manufactures their products are usually made out of plastic and cheap hardware. Correspondingly, Apple has a superior hardware and its products are made of durable aluminum. Apple introduced the retina display and continues to have a better display that most PCs.
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
Apple Explanation About Their iPhones Issue Apple is one of the largest technology companies in the world. MacBook, iPhones, iPad, and Apple watch are some of Apple products, and a lot of people have one or more of these devices. People are buying Apple products because they know that Apple offers one of the best products in the market. Therefore, Apple faces the risk of losing share of the market in events of any problems. In the article “Apple's iPhones slowed to tackle ageing batteries,” Foxx (2017).
“Craft, above all” (http://www.fastcodesign.com/1665375/the-6-pillars-of-steve-jobss-design-philosophy) His philosophy seemed to have worked a his design principles did affect how people perceived the product, slowly but surely the design shaped what consumers believed the product to be. Jobs stated that people do judge books by their covers and first impressions were everything. And this is proven by the success of the iPhone and the iPad “every iPhone is better than the last one. I doubt very many people are out there who are waiting for the reviews to come in before buying a new iPhone, and people who do fall inside that demographic are likely just going to wait for the next (print) issue of Consumer Reports. Almost the exact same thing can be said for the iPad.
Furthermore, when Xiaomi expanded to new high-volume countries like India, Singapore and Malaysia, the market for high-end phones were rather non existent. Because Xiaomi´s products are so much more affordable, the market for high-end phones have changed. With their convenience and affordability, Xiaomi basically created a new mass market for smartphones in the emerging countries they´ve expanded