The company’s first vision statement ought to be that it intends to become the SI unit in all things hospitality, by provide well priced quality products. The advantage of this is that it goes a step further by explaining to all how it intends to get to the top. The company should also include its goal to be a good corporate citizen in its vision statement. The statement should read: MacVille, the corporate client that society can depend on. The advantage of the statement is that it shows in writing that MacVille is not just making grand yet empty statements of being a socially conscious company.
The objective of this paper is to introduce The Ritz Carlton Company LLC and to shed more light on the organization as a customer service model (Vis-à-vis service standards), a player in the contemporary hospitality industry and as a business to customer service model. It details the numerous activities and processes that the Ritz Carlton Hotel employs to understand its customers and create an impression desired to keep him coming back because he feels well served. We will particularly seek to uncover the reasons for uniqueness of the Ritz Carlton service offerings, the features and achievements of its brand and the meaning and significance of the Gold Standards. With this approach we intend to reveal its service concepts and structures of service quality for which it has been referenced as a landmark model in customer relationship management. Service delivery could definitely be judged from direct customer experience.
• The IFFO’s prime strength depends upon its future investment scheme. • It has achieved the customer loyalty through its core component of ‘value delivery’ process. • Being a quality producer it has a stable position in all of the areas where it operates. • The stronger relationship with its customers, suppliers, dealers and representatives enables it to operate successfully. • The organized structure and management team of IFFCO enables it to overcome any uncertain risk with collaborative efforts.
Increasing goodwill: A more systematically developed Customer service policies will create a good reputation among customers. They will consider the product and the services of the firm is superior than other competitors. Customers will consider the firm as a consistent entity who provide superior goods and services consistently Customer needs analysis for the different types of customers Customers play a most crucial part in business. Actually they are the actual boss in the firm.it is more true for hotel and restaurant business. Whether a firm produce quality product is judged by customers and they are the actual sources of revenue for the firm.
Companies try to improve customer relationship by adding more value in there products. In hospitality industry customer contentment is very important that’s why they always investing in customers values and benefits. Because of that customer can now easily feel
The continuous application of market research provides organizations of this type a competitive advantage in modeling the consumer behavior and needs. Furthermore, by leveraging their marketing model and analytics, hospitality marketers can build a positive, continuous and long term relationship with the customers, get recurrent feedback concerning customers’ expectations and satisfactions with the offered services and strengthen customers’
What is the value created by the hospitality organization? The relationship of Customer Value between costs and benefits conclude into a simple equation: Benefit ? Cost =Customer Value The inclination of the customer willing to pay for a product that meets their criteria for the happiness is in direct relation to their level of satisfaction. By understand the customer?s wants and needs to maximise the potential customers is the challenge. As we expected that the customers are highly susceptible in purchases.
First, the guests will have a higher satisfaction leading to positive word-of-mouth. For example, Hotel Equatorial have a marketing team whereby they understand the hotel very well from the hotel mission, vision, goal to the products or services offer to the customers. Hence, marketers would able to explain well and with confident to the customers. Thus, it would able to attract customers as customers will feel more confident with the hotel services. When customers feel comfortable and confident with their services, they will continue come to hotel for next time tourism or trip and recommend it to their family and friends.
CHAPTER-1 INTRODUCTION The Indian tourism and hospitality industry has led to a significant growth among the service sector in India.It acts as an employment generator, a significant source of foreign exchange for the country as well as its its economic activity helps the local and host communities.The brand value to the consumers, technological development, growth in the emerging markets and human capital retention has shaped the tourism industry.Travel and tourism in India has a huge potential for growth as medical tourism in India has become a hit. It has become a major social phenomenon that is driven by social, religious, recreational, knowledge seeking and business interests and motivated by the human urge for new experience, adventure,
Every service business are trying their best to improve service quality to make their customer satisfied with their products and services, especially hospitality and tourism industry. In order to meet the customers’ basic needs and expectations, hospitality and tourism operators now focus more on service quality standard. Once the customers’ needs and requirements are clearly understood, service provider are more likely to fulfill the customers’ demand (Juwaheer & Ross, 2003). Satisfied customers likely to return or prolong the services (Choi & Chu,