This essay is an analysis of corporate social responsibility of Starbucks Coffee company. Starbucks company, which operates retail shops to offer coffee and cups, was founded in 1971 in Seattle, United States. Nowadays, Corporate Social responsibility (CSR) can increase sales volume and brand awareness and image to lead companies to succeed in business. Therefore, CSR is important for many organizations and public. Starbucks has success to operate in CSR.
Thus, Keurig coffee machines are known to be more durable, long-lasting, and less prone to breakdowns. But of course, the best thing about all these is that Keurig’s main aim is not only to bring coffee home but to bring gourmet coffee right to your doorstep. Buying A Keurig Coffee Maker? If you are a homemaker and you are looking for a coffee maker, Keurig is one brand that you should consider. The Keurig coffee maker is available for purchase online.
This reinforces the intent on competitiveness as they have a control over their supply chain and create value throughout every step of the process. To decrease the complexity of the process, Starbucks has a set of suppliers that have specific locations to deliver their coffee beans to, allowing them to control the production. This is due to their highly-centralised processes that enables Starbucks to control their global networks. Another component of their value proposition is the service. The process of their customer service follows a pattern that is common to every Starbucks Coffee Shop in the world.
The company is very keen on ensuring that its coffee is different from the rest of the competitors. The process starts by bean procurement where it selects the highest quality beans that are firmly specialty varieties of Arabica beans. The company inspects the brews to ensure that it matches the flavor, taste, and aroma that it needs. This consistent way of giving customers the same taste of quality coffee has served a competitive advantage to this company. Further, the company places its cafes and restaurants in strategic places where customers can see it.
Starbucks Coffee Company, founded in 1971, has grown to an international brand. As the world’s biggest coffeehouse company, Starbucks continues to lead the industry in sustainable business and innovation. Such success is attributed to the firm’s ability to address the external PESTEL/PESTLE factors. The PESTEL/PESTLE analysis framework indicates the most significant influences on Starbucks based on characteristics of the remote or macro-environment. Despite its current industry leadership, Starbucks must continue monitoring its remote or macro-environment.
Starbucks specifically staffs star skills to enable employees to maintain and enhance their self-esteem, learn to listen to other people’s ideas and seek assistance when appropriate, so that staff can work together and have the confidence to communicate with customers. Relationship between strategy, policy and procedure Strategy, policy and procedure are integral to Starbucks, and the strategy is to help Starbucks make long-term plans. The policy is to plan to accomplish the goal. The procedure is the process of action. Starbucks is about to achieve its goals in performance management, but also to meet the company’s long-term performance.
STARBUCKS SINGAPORE 1.0 INTRODUCTION Originated in United States (US), Starbucks selected Singapore as the third international market to expand its business in 1996. It offers all-embracing products of coffee, handcrafted beverages, light food, merchandise and consumer products as well as an exclusive Starbucks experience to the customers. Starbucks Singapore prides itself on the 100th store expansion in 2014 (Priscilla, 2014). The company is staying ahead in the Singapore coffee chain industry, yet it is facing numerous emerging challenges in the global competitive environment. 2.0 PESTEL ANALYSIS A PESTEL Analysis is a marketing framework to analyse how an organisation is being impacted by a wide range of external imperatives.
It is also any industry in the fast food category. One of the most well-known competitors is Starbucks. Both companies focus on the same product, yet they run in extremely different ways and each way works for them. Each company makes consumers feel welcome. Starbucks achieves this with its tension-relieving environment and Tim Hortons achieves this with its fast service and familiar feel.
This shows a major difference between the US and the UK coffee market. In the US, the market is more divided with Dunkin’ dominating the low-price, fast-food coffee segment, leaving Starbucks at the higher quality segment. On the other hand, the UK coffee market is all about the competition in the specialty coffee segment between Costa, Starbucks, and Caffe Nero. Moreover, brands who compete in coffee market tend to stick to one market segment that fits their image instead of trying to appeal to multiple
Besides, globalization can not be successful without adaptation because they go hand in hand and relate to each other. Basically, numerous American companies use globalization as a goal to achieve such as Apple, McDonalds and so forth. Starbucks’ Globalization and Adaptation is an example on how a successful American business, a global brand achieved this goal. As can be seen in this case, Starbucks brings its taste, its style, its impact to overseas but still always ready for adapting others’ taste, heritage and culture. They have no hesitation in changing for different values to success in expansion.