The first is that the bias creates a foundation of misrepresentations of the facts which ensures that the people cannot debate the facts as they are. One of the main functions of the news media is to set the agenda for society. In the words of Bernard Cohen, “media do not tell people what to think, but what to think about” (Cohen). When the media presents biased
Newspapers contain editorials and op-ed columns, while there are lively debates on current issues taking place on television. These not only convey the required information, but also influence the stance one takes on the issue. This can be a tricky point, and hence, will be addressed in greater detail in the section on abuse of media. Branching off from the point regarding formation of opinion, the media also helps keep the government in check. Investigative reporting is an crucial role that the media plays – it looks into cases of corruption, inefficient handling of resources, etc., and strives to expose the truth to the masses.
Setting Boundaries in the Media “But we do not live in a perfect world. We live in a world where gossip passes for news, and sensationalism passes for journalism” (Bernhardt, Naked Justice). This quote shows that not because the media publishes something does it mean that it is important or relevant to current events since the media manipulates and publishes what it wants for selfish purposes. The media is also a business, and like any business, its goal is to make profits, and sometimes it uses questionable tactics to do it, for instance, publishing inappropriate content, intentionally omitting facts, and including insignificant and irrelevant information. There are situations in which the media publishes obscene, harmful, vulgar, and offensive
Traditional journalism—journalists who convey messages to the public through traditional platforms such as newspapers, televisions, radios, etc.—is not struggling to reshape itself despite being in a world dominated by alternative media. These professional journalists are certified and trained to do their duties in the very best ways. However, the introduction of social media and web 3.0 has enabled millions of internet users to write and share their personal opinions; in several cases, however, these opinions are not from a neutral point of view. It allows them to write in their own defense without the approval or consent of others. While alternative media gives the overall summary of a specific case (often through a biased point of view),
As a media relations in charge, one is responsible for all media that gets published. Ultimately, they are required to check in detail of whether the article or advertisement is suitable to be published to the public and not result in any negative feedback or make sure it does not bring down the reputation of the company. It is highly important that all promotions for the company are reasonable and appropriate to society so it does not result in misunderstandings. At the same time, they are also required to manage any PR crisis issues that may arise.  The right plan to engage the media would be key so as to not lose any reputation.
The access to information has given the media the impetus to dig out stories about corruption in Nigeria. The relevance of information is paramount in this fight by the media. The World Bank states that the media is entrusted with a crucial role in presenting an environment that will check corruption and fraud as the press is a powerful means of checking corruption in society. (PREM networks, 1997).This condition is well known in Nigeria. The advent of the new media has also opened a new vista for an all to fight corruption through citizen journalism in the common space.
Goldberg suggests to get news from more than one place because each news stations has its side or what they are in favor so he suggests to compare them to others and the people to pick on what they believe is correct. In order to get both sides of the story individuals must do research because reports love to be bias and state that their correct and if you don't agree with them you are wrong. Bias in the media is everywhere and is represented by mainstream media the internet, celebrity news and worldwide news. The best way to avoid media bias is by checking many different sources
Newspaper Advertising Even though the era of newspapers ruling over all the other kinds of media is over, but that doesn’t mean, they have retired from their job of informing people about what’s happening around the globe. It’s because of their simplicity and authenticity that most of the people including millionaires prefer them over Googling. And that’s what leaves a plenty of business opportunities for the companies to make use of newspaper advertising and gathering a powerful customer base around them. Putting up an ad about your business in a newspaper is quite an effective way both for small and large businesses in gaining exposure in the target market, for generating product sales and ensuring a recurring business. Although,
But no matter how sophisticated a media organization is, it cannot afford to have reporters everywhere at the same time. Therefore, media organizations place emphasis on important areas where they expect regular and important news often occurs. Media organizations rely heavily on government heads, CEO`s and anyone in the position of power, be it the government or big business to feed it news lines and grant them unfettered access to information. This in turn gives the power centers considerable influence over what actually turns up in the news. There is a constant fear that if media organizations question the official line they might offend their sources and end up losing their access.
”Ethical rules should be defined as more directive and specific guidelines.” (Brian Kurbjeweit 2011) Unlike those ethical principles with complex theories or law with ambiguous words, ethical rules should be easy to understand and follow. It enables what the people should be aware of the moral reason and act mindfully in business ethics. It also empowers them to make a quick decision from ethical conflicts even when they are under time pressure. When the ethical rules are applied in contract models, the rule makers need to provide clear and specific guidelines such as defining a specific list of expectation in ethical behaviors. Those rules can demand companies ethical actions such as equal right opportunities in employment without any discrimination