Seven Staircases Case Study

The seven staircases of success are maximizing existing customers, acquiring new customers, innovation of product and services, innovation of the value-deliver system, improving industry structure, Geographical expansion, and stepping into new business arenas (Baghai, et. al., 1996).

Analysis of Seven Staircases

The first staircase to growth, that is, maximizing existing customers, enables an organization to review its existing marketing strategy (Chung, Yang, & Huang, 2015). Next step, acquiring new customers, helps in boosting market size and customer base size that ultimately results in maximizing the growth opportunities. A deep look into this can help in developing or redeveloping the marketing strategies. This progression can enable

In my opinion, Wynn Resorts is not utilizing the three horizons adequately.

For horizon 1, I would prescribe an expansion of current activities that start at the corporate level. Streamlining protracted procedures concentrate more on hazard administration and decrease the requirement for specific positions. This will moderate the blockages, deliver more compelling correspondence and create results. In this way, it will empower the association to plan and conjecture changes to the business and clients successfully.

For horizon 2, management ought to have the capacity to modify long-term goals and objectives to keep up hierarchical energy. The company also needs to incorporate the working of better assets as talked about in question 2.

For horizon 3, Wynn Resorts limited needs to expand esteem drivers and future business objectives to adjust to changing industry models and skills completely. It would be prescribed to join hands with other businesses to expand upon current business procedures and use more imaginative/developing industry products and