Sexism And Benevolent Sexism

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LITERATURE VIEW In today’s world, it cannot be denied that patriarchy, political, social and traditional power of male over other genders, is faced inevitably (Goldberg, 1993) Sexism is one of the most common problematic issues in today’s society that shapes people behavior on gender and usually it is seen as hostile behavior against women. However, its one side of which people are unaware is missed: positive-thought part of sexism (Glick and Fiske, 1996). Benevolent sexism and hostile sexism are subdivisions of ambivalent sexism. Benevolent sexism refers to sexist ideas, behaviors thought for the benefit of females. On the contrary, hostile sexism is having negative, unfavorable notions and behave accordingly against women (Glick and Fiske, 1997). In their Ambivalent Sexism Inventory (ASI) to measure people’s sexist attitudes, Glick and Fiske (1996) exemplified some items: “Men should sacrifice to provide for women” for benevolent sexism and “Most women interpret innocent remarks as sexist” for hostile sexism. According to them, these two type of statement, together, claim sexism but in different ways, in different kind of thinking. It is suggested that benevolent sexism is significant to deal with because it is like white man’s burden. According to story, white man has a duty given by God to enlighten and to develop the world. Here, benevolent sexism is matter because male characters see themselves as a protector of women, prior to females (Glick and Fiske, 2001).

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