How Does Color Affect Human Behavior

TOPIC: VARIATION OF COLORS & ITS DIFFERENTIAL EFFECT ON HUMAN PSYCHOLOGY, AN ANALYSIS OF HUMAN BEHAVIOR

BACKGROUND OF THE STUDY:

Colors may simply appear to be basic and irrelevant yet they influence our everyday lives more than we may know. Colors do change individual's state of mind and there are a few hypotheses that how single color change one's entire disposition. Hence, I need to know why individuals are so cognizant about wearing colors on various events. Like why young ladies limit themselves to wear red out in the open? Why young men abstain from wearing dark in meetings even they look slimmer and more astute in Black.

INTRODUCTION OF THE STUDY:

Industry: My research lies under Marketing & Branding domain. The reason what I found out is that studies have uncovered our brains lean toward instantly conspicuous brands, which makes color a critical component while making a brand character. One diary article even proposes it's vital for new brands to pick colors that guarantee separation from settled in contenders — by and by, I believe we're getting

For instance, green makes individuals feel loose on the grounds that it unwinds their muscles and makes them inhale further and all the more gradually. Besides, blue brings down pulse, which makes one feel quiet. Eric, John, and Paraag presume that shading influences one's mind-set on account of what it does to the body.

However another thought, via Airey (2006), is that color is vitality, and it can have a physical, mental, otherworldly, or potentially passionate impact on individuals. He expresses that black can make one feel refined and secure, however it can likewise make one feel discouraged. Additionally brown can make a man feel solid and genuine, while yellow lifts self-regard. Subsequently, Airey presumes that distinctive colors can have various types of impacts on