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Shah Nawaz Company Case Study

1164 Words5 Pages

SHEZAN OrgiNIZATIONAL HISTORY Incorporated on May 13, 1964 as a private limited company. Uses the trademark and brand name "Shezan Joint venture of Shahnawaz Group of Pakistan and Alliance Industrial Development Corporation of USA in 1964 1971 Shah Nawaz Group purchased all the shares of Alliance Industrial Development Corporation COMPANY 'S OBJECTIVES • Provide the quality fruit juices • Provide the quality fruit and vegetables food products. • Become a leader in the beverage industry. • Invest in the Established projects and new projects. ‘Our mission is to provide the highest quality fruit and vegetable related juices and products to retail and food services customers. We will accomplish this by maintaining a tradition of pride in our products, growth through innovation, integrity in the management of our business and commitment to team management and quality improvement process.” Vision “To be known as leader of quality products in the region. Dedication to quality is a way of life at our company. In its activities the company will pursue goals aimed at the achievement of profitable business ” Micro Environment The Company Supplier Market Intermediaries Customers Competitors Publics Macro Environment • Demographic • Economical • Technological • Cultural Objective Target Market • Age • Location • Class SWOT Analysis Strengths Oldest name in the market Good Quality Largest farms ISO certified Very Good Financial Backup Consumer Icon 2013 Consumer Demand

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