Shampoo Brands In Pakistan

• Category Management and Product Category:

Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined approach to managing a product category as a strategic business unit. • Choosing a Product Category:

If we define our product category well, we lay the foundation for successful analysis. If we don’t, our analysis can be misleading or useless. As far as the question is concerned it says us to choose

It is used regularly to remove oils, dirt, dandruff, skin particles and environmental pollutants from a person’s hair. Shampoos come in different variants. Which shampoo sells the best? To earn money, a shampoo must not only be effective, but must also be marketed properly. This will then translate into higher sales. Here are the most sold shampoo brands in the Pakistan.

 Head n Shoulders

 Clear

 Sunsilk

 Pantene

 Dove

• HEAD N SHOULDERS:

Head & Shoulders shampoo is the most popular brand in anti-dandruff shampoos and is provided by P&G. It is considered as the world’s no. 1 anti dandruff shampoo. It is highly recommended by the users and a major highlighted brand as anti dandruff niche. It comes in different categories like:

 Classic clean

 Dry scalp

 Ocean lift

 Smooth and silky

 Refreshing menthol

 Intensive treatment

 Active support

 Clinical strength

 Restoring shine

Marketing of Head n Shoulders:

Head n Shoulders promote and advertise themselves in a very intelligent manner. They’ve hires different celebrities as their brand ambassador from different countries. Like Shahid Affridi for Pakistan, Kareena Kapoor and Saif Ali khan for

This is considered to be one of very highly recommended products by the end-user. Pantene Pro-V claims in the advertisements that the shampoo not on nourishes your hair from the outside but also provides the strength to the roots which helps the hair to grow stronger and prevents hair fall as well. The claim proves to be absolutely true as the Pantene Pro-V shampoo not only strengthens your hair on the outside but also nourishes them from the inside and make the roots of the hair stronger as well which stops the falling hair.

They also claim to make the hair smoother and softer, which also turns out to be true because the Pro-Vitamin formula is used in this shampoo to address this particular issue. They also claim to provide extraordinary shine to hair, which again is correct because the shampoo smooth up the outer surface of the hair, which enables the hair to reflect the light in a better manner making them shiny and lively.

Pantene Pro-V shampoo claims to be the best in the business and it surely lives up to the