ipl-logo

Shanghai Fashion Industry Essay

2102 Words9 Pages

Fashion industry is booming along with the rapid economic development in China nowadays.However, unlike Paris in France, New York in the United States, the one major fashion capital of China has not yet been formed.Many cities including Beijing, Guangzhou and Hong Kong are considered competitive rivals of Shanghai.In this essay, I am going to describe the current situation and special character of Shanghai Fashion, analyze its strength and weakness for competing for the fashion capital by using economic properties theory of Richard Cave’s and the field theoretical approach.

Great opportunity
China has tremendous potential to develop fashion industry due to its huge population of over 1.4 billion as well as the sustaining economic development. …show more content…

Visitors may all impressed by the numerous retail stores along the street.Big shopping malls are everywhere including Shanghai IFC Mall, Plaza 66, Super Brand Mall, Shanghai Times Square, etc. Both luxury fashion brands(like Gucci, Louis Vuitton)and mass fashion brands(like Zara, H&M) can be easily find at these places.At the same time, local fashion design can be found at old street like Tianzifang. Though they didn’t have dormitory power over foreign brands, they are still important parts of the fashion industry in Shanghai.Both international and local brands concentrate in Shanghai and create the pronounced fashion character of this

Show More
Related

  • Triangle Shirtwaist Factory Essay

    1743 Words  | 7 Pages

    On a warm day in New York City in 1911, tragedy struck. It was an incident that would be written up in newspapers across the country; a horrendous incident that would change legislature, labor laws and hundreds of lives forever. This dreadful event left nearly 150 girls and women dead, and became one of the most murderous fires in the history of New York City. The day was March 26, 1911, and the fire at the Triangle Shirtwaist Factory was an historic one.

    Read More

  • Lvmh Porter's Five Forces

    885 Words  | 4 Pages

    • Customer segment needs to be targeted appropriately. Usually for fashion it is the middle/high income customers • Customer shopping experience needs to be high • Quality of products needs to be high Threat of Substitute The threat of substitutes for LVMH is moderate due to the below • Fashion and leather goods have very high product differentiation. Companies need to focus on customer demand • Customers are loyal and have also realized that there is no substitute brands when it comes to fashion • Local market fashion brands can tend to “copycat” the industry giants who have just entered the respective market • Substantial product

    Read More

  • Groupon Essay

    1397 Words  | 6 Pages

    In general, it is hard for foreign companies to establish themselves in the Asian market, especially in China, because of the strong cultural background. It will not work out well for a foreign company to adapt its marketing model to the Chinese market. Marketing models such as direct marketing of the brand, which works well in the American market, is likely to fail in the Chinese market. Although Groupon has spent millions into marketing its brand on the Chinese market, the Chinese customers were not ready to see the brand’s products being better as the one of its competitors. Chinese customers are less likely to be loyal to any brand due to their low levels of indulgence.

    Read More

  • Sport Obermeyer Case Study Solution

    1436 Words  | 6 Pages

    However, HK plant would still be kept as a place for smaller size order and unexpected risky circumstances, which may occur in other locations. * * I agree with short term and long term relationship with HK and China. But I would like to add one more recommendation which is using HK and China based on the product categories -; HK vs. China Comparison HK China Production Manufacturing at twice the speed

    Read More

  • Artificial Intelligence In Fashion Industry Essay

    1358 Words  | 6 Pages

    Artificial intelligence is widely applied in different fields, such as medicine, engineering and design. Fashion industry is one of the industries that artificial intelligence applications are used in production processes. There are four operation processes of the fashion industry: fashion design, manufacturing, retailing, and supply chain management. The fashion industry, or called apparel industry, is the industry engaged in manufacturing garments and accessories and it is one of the most significant economic sectors in the world. Design, manufacturing and retailing are the three compulsory processes for a fashion item from designers and sold to customers.

    Read More

  • Pestel Analysis Of Clothing Industry

    901 Words  | 4 Pages

    This critique is a reflection of Strategic Industry Analysis of clothing Industry in United Kingdom, Italy and France. To achieve such aims, data were collected, reviewed and analyzed within the industry. By so doing, primary tools were exploited to give an in-depth information, these include: Orbis database, companies' web pages as well as academic and non-academic literatures. Due to limited information from countries' perspective (language barriers), this paper will analyze the European union clothing industry as a whole, in term of the development, the competitiveness and the disparity between top and bottom players in regards to financial performance.

    Read More

  • Essay On Fast Fashion

    875 Words  | 4 Pages

    The globalization process has lead to shorten of this production cycle across the entire fashion industry to just two weeks. The “on-trend” clothes that were at one point of time only available to thin rich urban fashionistas are now available to a wider audience at a lesser and more affordable price. Death rate of fashion has increased as a result of the changes in the lifestyle and the society. The society has become more accessible and people are now looking for a change. And this change was marked by the introduction of “Fast Fashion”.

    Read More

  • Sociology Of Fashion

    2703 Words  | 11 Pages

    Fashion can find expression and be coded by materially and visually in forms of color, shape, texture and branding, and must be created and spread inside cultural fields combining local and global systems. Fashion is not just a social practice concerning clothing and address. It is more of an expressive sensibility favoring novelty and individuality, which energizes facets of both monetary production and personal consumption.

    Read More

  • Louis Vuitton Case Summary

    821 Words  | 4 Pages

    Name - Mayank Saxena Case write up: Louis Vuitton Executive Summary Louis Vuitton’s (LV) major source of revenue was Fashion and leather goods which was 35% as compared to other products and 20% of this revenue came from Japan, undoubtedly a strong hold in the Japanese markets, with that being said, there are a lot many opportunities for LV to exploit in terms of new and emerging markets like China and India, which have a lot of untapped potential. They can expand their market segment by targeting the middle class and upper middle class bracket, and diversify their target audience i.e. women by introducing clothing for men and children. The key to deal with the current situation of LV would be to reduce dependency on Japanese markets and

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    Customers do not want to switch to purchase different brands, as such they hold some bargaining power to drive the demand. In the luxury industry, it is possible that existing companies or new designers could enter internationally. However, the brand positioning serve as a serious barrier to create awareness due to customer loyalty and acceptability of the brand. In this case, threat of new entrants is relatively low.

    Read More

  • Fashion Management Personal Statement

    997 Words  | 4 Pages

    Fashion is my method of self-expression. The clothes we choose to wear gives us control over how others perceive us and affects how we feel about ourselves. From wearing black at the Golden Globes in support of the Time’s Up movement to the traditional Chinese Qi Pao, clothes can show solidarity without words or act as a way for us to connect to our cultural heritage. This is why fashion is important to me, because it allows me to tell a story about who I am and who I aspire to be. I have chosen to further my Management studies at the London College of Fashion because the MA Fashion Design Management covers themes essential for managing a successful fashion brand, which has always been a dream of mine.

    Read More

  • China Culture Analysis

    1178 Words  | 5 Pages

    Cultural Analysis of China The definition of culture is; the customary beliefs, social forms, and material traits of a racial, religious, or social group; the characteristic features of everyday existence (such as diversions or a way of life) shared by people in a place or time. Mainland China has a rich and prosperous culture which dates back more than 4,000 years, which is full of Chinese culture and history. China has a colorful history, which focuses on more traditional aspects like food, customs, and the life style of its people. The Chinese people have shared a common culture longer than any other group of people on earth.

    Read More

  • Case Study Uniqlo

    1738 Words  | 7 Pages

    They also have established production offices in Shanghai, Ho Chi Minh City, Dhaka, Jakarta and Istanbul. Uniqlo has 70% of its clothes manufactured in China. They plan to expand more in China in spite of the anti-Japanese protests in China. So why does Uniqlo stand out among other retailers?

    Read More

  • Essay On Chinese Culture

    1243 Words  | 5 Pages

    The traditional Chinese cultures have a development process for thousand years, now we are creating another kind of traditional culture especially under the wave of globalization. Although the form of expressing or performing the culture experienced some changes but the basic idea and belief behind rarely changed. To promote Chinese culture we would refer to the essence of Chinese wisdom so the following is actual practicing of different dimensions of Chinese traditions which show the beauty of China. The family concept is the essence of Chinese culture.

    Read More

  • Disadvantages Of Fast Fashion

    1160 Words  | 5 Pages

    These days, fast fashion become very diverse and almost all countries have fast fashion shops. Put simply, the fast fashion is cheap, easy to buy, and fashionable products. In Japan, there are a lot of native fast fashion brands such as Uniqlo, and Shimamura. However, recently, there are not originally from Japan brands too, for example, H&M, Zara, and Forever21. These fast fashion brands became great social phenomenons, and its sale is increasing rapidly.

    Read More

More about Shanghai Fashion Industry Essay

Open Document