Sheet Bix Case Study
In the table 2, it show that duplication of purchase, it has five brands penetration and the buyer who buy one brand also buy the other brands.
The brand Weet-Bix penetration is 73%, when the buyers buy the Weet-bix, who also buy the other brands, Corn Flakes have 79%, Special K have 60%, Coco-Pops have 47% and Cheerios have 30%.
The brand Corn Flakes penetration is 50%, the buyer who buy Corn Flakes also bought the other brand, Weet-bix have 82%, Special K have 65%, Coco-pops have 39% and Cheerios have 39%.
The brand Special K penetration is 44%, the buyer who buy Special K also buy the other brand, Weet-Bix have 73%, Corn Flakes have 66%, Coco-Pops have 48% and Cheerios have 31%.
The brand Coco-Pops penetration is 40%, the buyers who
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