Shezan Organizational Culture

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Symbolic view:
Symbolic view of management is the view that managers have only a limited effect on substantive organizational outcomes because of large number of factors outside their control. The economy, customers, governmental policies, competitors, industry conditions, technology are some external factors that can affect a company’s success or failure.

The external factors for shezan are as follows:
Success factors:
1. Increased demand for low priced juices in African countries
2. Increasing size of Juice market in Pakistan
3. Increased investment in food & beverage companies on stock exchange
4. Younger demographic, 67% of population, leading to increasing size of target market
5. Falling value of Rupee, leading to greater quantities
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Organizational culture is defined as the underlying beliefs, assumptions, values and ways of interacting that contribute to the unique social and psychological environment of an organization. Organizational culture includes an organization’s expectations, experiences, philosophy, as well as the values that guide member behavior, and is expressed in member self-image, inner workings, interactions with the outside world, and future expectations. Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid
The seven characteristics of organizational culture are:
1. Innovation (Risk Orientation) - Companies with cultures that place a high value on innovation encourage their employees to take risks and innovate in the performance of their jobs. Companies with cultures that place a low value on innovation expect their employees to do their jobs the same way that they have been trained to do them. Innovation is the way of life at shezan. It is valued, encouraged and rewarded in all aspects of operations. The mission statement of shezan also states growth through innovation. and in order to respond to changing demands it is focusing on product innovation by introducing new flavors or changes in packaging
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Stability (Rule Orientation) - A company whose culture places a high value on stability are rule-oriented, predictable, and bureaucratic in nature. These types of companies typically provide consistent and predictable levels of output and operate best in non-changing market conditions. Since the market conditions and demands are rapidly changing and external factors faced by shezan are many so it cannot aim for stability as it has to respond to these changes in order to cope with competition and staying in maket. To sum up, Shezan has a strong culture as it has an open disclosure policy and transparent processes. Its culture is very professional but yetvery enjoyable, the environment is very easy and casual. Shezan international gives lot of importance to its junior employees and seniors are always ready to listen to their juniors and are also willing to act upon their advices and suggestions if considered feasible. Employees are free to pursue and select their goals and objectives and HR department is always there for employees to provide them with the best guidance. The employees of Shezan believe that it is the company of reality and understanding, where the employees are never taken for
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