Symbolic View Of Management Essay

Symbolic view:

Symbolic view of management is the view that managers have only a limited effect on substantive organizational outcomes because of large number of factors outside their control. The economy, customers, governmental policies, competitors, industry conditions, technology are some external factors that can affect a company’s success or failure.

The external factors for shezan are as follows:

Success factors:

1. Increased demand for low priced juices in African countries

2. Increasing size of Juice market in Pakistan

3. Increased investment in food & beverage companies on stock exchange

4. Younger demographic, 67% of population, leading to increasing size of target market

5. Falling value of Rupee, leading to greater quantities

Organizational culture is defined as the underlying beliefs, assumptions, values and ways of interacting that contribute to the unique social and psychological environment of an organization. Organizational culture includes an organization’s expectations, experiences, philosophy, as well as the values that guide member behavior, and is expressed in member self-image, inner workings, interactions with the outside world, and future expectations. Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid

The seven characteristics of organizational culture are:

1. Innovation (Risk Orientation) - Companies with cultures that place a high value on innovation encourage their employees to take risks and innovate in the performance of their jobs. Companies with cultures that place a low value on innovation expect their employees to do their jobs the same way that they have been trained to do them. Innovation is the way of life at shezan. It is valued, encouraged and rewarded in all aspects of operations. The mission statement of shezan also states growth through innovation. and in order to respond to changing demands it is focusing on product innovation by introducing new flavors or changes in packaging

The vision of shezan’s founder is “To be known as leader of quality products in the region. Dedication to quality is a way of life at our Company, so much so that it goes far beyond rhetorical slogans. It is the objective of Shezan International Limited to produce and provide products and services of the highest quality. In its activities the Company will pursue goals aimed at the achievement of quality excellence and succeed as a profitable business. These results will be derived from the dedicated efforts of each employee in conjunction with supportive participation from management at all levels of the Company. To play its role in the economic development of the country and to enhance quality of life of its