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Shintoburi Movement Case Study

3119 Words13 Pages

urchasing Preference of Domestic Food Products:
A Case Study on “Shintoburi” Movement in 1990s

Yonsei GSIS
Han Meiyi
2015/6/9

Contents

1. Introduction
2. Shintoburi Movement.
2.1 Cultural Background of Shintoburi.
2.2 The density and scope of Shintoburi Movement.
3. The Impacts of Shintoburi Movement
4. The challenges in FTA era.
5. Reference

1. Introduction
On March 15th, 2012, US-Korea Free Trade Agreement (KORUS FTA) entered into effect. Until now, Korea has signed Free Trade Agreement with several nations, and eight of the agreements have already come into effect. There are also 11 FTAs under negotiation and four under consideration. Those FTAs can doubtlessly bring Korea more and more opportunities to export its …show more content…

Back to that time, agriculture was not the main subject that Korean government concentrated on. Therefore, Korean agriculture developed slowly in 1950s. After 1961, Korean government decided to accelerate the growth of national economy. Till then, the government transformed their priority of policies and started the expansion of Korean capital instead of taking in external capitals as they did in previous years. The government was trying to use cheap exports to fuel its early stages of industrialization. Because the small scale of land management and limitation of labor productivity are questions long existed in Korean agricultural department , the government implemented series of projects to help aiding the farmers to get rich and speeding up the growth of national …show more content…

NACF also have many subsidiaries and affiliated organizations. Hence, Shintoburi Movement was started by a powerful organization.
If we have a brief content analysis on the newspaper in 1990s, we can draw a chart of the frequency of the term Shintoburi appeared in mainstream newspapers. In 10 years, there are all together 1304 pieces of news report regard to this term, which means in every month there were more than 10 pieces of report. The economic and commercial proportion is 45% and the social and life scope of the report is 43%. We can conclude that in 1990s, the term Shintoburi was popular and it had a frequency in public sight. The density and scope was also reached some

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