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Operations Management Case Study: Shopnsave

1171 Words5 Pages

Operations management is a series of primary and support activities that contributes to the processing of raw materials into final products and services. Engineering combines scientific theories and technology advances to realize creative ideas into innovative products. On the other hand, High Value Engineering uses engineering techniques to build, design and create products or services that helps to improve the primary and support activities in operation management to produce value-added end-products (Zhang & Gregory, 2011). The process of high value engineering may help corporations to reduce cost or increase profit, which helps corporation sustain economic growth in a global perspective. If corporations know how to use high value engineering …show more content…

ShopnSave, targeted to attract customers by providing goods at low prices is facing intense competition with its archrival, Sheng Siong. However, due to rising overheads, Shopnsave is unable to provide the lowest price, losing its competitive advantage to Sheng Shiong. In addition, competition based on variety will be a losing battle for Shopnsave due to its limited variety. In an environment of intense competition and unpredictable demands, ShopnSave is losing competitive advantages due to its inflexibility and ineffectiveness. Its lack of flexibility characterized by its limited range of goods losing its customers to Sheng Siong and its lack of effectiveness characterized by rising overheads and a lack of manpower. ShopnSave should have adopted an agile supply chain and response quickly to customer needs. Just like how NTUC Fairprice is flexible in catering to different needs, ShopnSave could have offered a wider range of products to target various groups of people. Also Sheng Siong customers were attracted to Sheng Siong as there were less English speaking workers. ShopnSave could have been more flexible by hiring workers that speak in their mother languages, which helps ShopnSave to forge a more intimate relationship with its consumers. This may even be developed into a competitive advantage. Next, a lack of manpower leads to ineffectiveness, slowing down responsiveness, reducing value. ShopnSave could have adopted more automated technologies like NTUC FairPrice to compensate its manpower

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