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Shopper Marketing Strategy

1738 Words7 Pages

Introduction
The following marketing plan aims at defining the marketing strategy of an online service provider company and what are the strategies it undertake to successfully establish itself. This assignment tries to explain the background and product portfolio of the company, its market. It explains the marketing plan and how this is being implemented and controlled.

1. Executive Summary
Shopper’s cart is a new e-commerce start-up company established to become the market leader in providing an innovative web-based sales platform of naturopathic and homoeopathic medicine and nutritional supplements. This start-up company is based out of Sidney, Australia. Although there are many Internet companies which could not survive, the Internet …show more content…

vitamins and nutritional supplements market has grown significantly to over $7.5 billion annually. Not just that, herbal sales itself has grown by 18-20% annually. This supplement market is growing because of the ageing Baby Boomers who are interested in improving their mortality and health quality. In addition to that, there has been a change in the perception of vitamin and nutritional supplements. Nowadays people have started going for products in homoeopathic and naturopathic, and they are no longer considered ineffective. This is a market which has promises growth rates, with very few effective competitors. (Mplans.com, …show more content…

Online retailers are getting successful as they can supply products through a convenient channel.
E-commerce retailers, unlike other traditional retailers, are not slowed by the detrimental store growth and marketing, (Gurley, 2000). Also, e-commerce companies save a lot of time and do not have overhead like a brick and mortar store. Consumers are ready to pay for comfort and convenience. According to experts, online sale is expected to reach $32 billion by 2018.
The online medium can significantly reduce cost and enhance convenience. So, we are going to cater to the markets where online sale and distribution are possible and people are proactive about the health products and want to enhance their health through our supplements, (Mplans.com, 2017).
Target
In addition to the development of homoeopathic and naturopathic medicine, there is another trend driving the use of health supplements that is the ageing Australian population. The baby boomer demographic is middle age now and the focus is on their mortality. This segment comprises of 5.5 million Australian people who are a major portion of country’s discretionary

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