Shopper Stop Case Study

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Milestones of Shopper Stop
• 1991- Began the modern retail revolution in India with the launch of men’s ready to wear stores at Andheri Mumbai
• 1992- offering expanding to include suiting, boys wear and ladies merchandise
• 1993- added casual, kids wear, jewellery, fragrance, cosmetic and watches making Shopper Stop India’s first ever departmental store.
• 1994- Shopper Stop launched an exclusive loyalty program titled ”the first citizen’s club and stop’’ the first in house label.
• 1995- First step towards a pan-India presence. Shopper Stop launched its second store in Bangalore.
• 1996- Shopper Stop begins its journey of exciting marketing promotions and in store excitements with a first of its kids “ Festival of Britain’’ celebrated in
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• 1998- Soul retailer to be awarded the International group of departmental store IGDS membership.
• 1999- Retail revolution took root in north India with the launch of store in ansal plaza, Delhi and Jaipur.
• 2000- India’s popular chain of bookstores crossword became a part of Shopper Stop. Shopper Stop launched in Chennai.
• 2001- First Indian retail to adopt ERP in association with J.D Armstrong to strengthen process.
• 2003- Fashion stepped into the east with the launch of a store in Kolkata
• 2004- Shoppers Stop was voted as India’s most favoured retail destination of the year by image retail reward.
• 2005- Homestop- specialized stores for home needs was launched in Bangalore.
• 2006- Mothercare launched in India by Shopper Stop was declared “ retailer of the year’’ at the image fashion forum.
• 2008- Shopper Stop was awarded the “ emerging market retailer of the year’’ at the world retail congress in april 2008.
• 2010- Operations expanded to 36 stores across 15 cities.
• 2011- Recognized as the most respected company in the retail sector by business world.
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The IGDS consists of 26 experienced retailers from all over the world, which include established stores like Selfridges (England), Karstadt (Germany), Shanghai No. 1 (China), Matahari (Indonesia), Takashimaya (Japan), C K Tang (Singapore), Manor (Switzerland), and Lamcy Plaza (Dubai). This membership is restricted to one member organization per country/region.

The organizations, in 2000, along with ICICI ventures also acquired the reputed bookstore. “Crossword”, which offers widest range of books, along with CD-ROM, music, stationery, and toys. Services like Dial-a-book, Fax-a-book, and E-Mail-a-book enable customers to shop from their home. Crossword currently has 18 stores.

Supply Chain Management:
Understanding the importance of distribution and logistics in ensuring the merchandise is available on the shop floors, has led Shoppers Stop to streamline its supply chain. The company has developed process manuals for each part of the logistic chain. These modules include vendor management, purchase order management, stock receiving systems, purchase verification and inventory build-up, generation and fixing of prices and store tags, dispatch of stocks to the retail floor and forwarding of bills for

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