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Shopping Mall Problems

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Part 1: Identifying research problems: a) Summarize research problem studied in the article According to Mahalingam (2011), total retail space for the main hub is at 49 million square feet in 2010, it increased by 3.5 million square feet in 2011. According to the Association of Shopping and Hi-rise Complex Management states that one in five the total Malaysians visited a shopping mall on a weekday, these have certainly prove the fast growing shopping retail industry in Malaysia. From these evidences, it is clear that shopping mall management need to reposition their strategies in order to satisfy their shoppers and retain customers. The youth market is said to have unique characteristics. Based on Wolburg and Pokrywcynski (2001), youth have …show more content…

Lindquist (1974-1975) stated that store attributes is vital as store image affect the choices of consumers. There are nine aspects in store attributes. It consists of merchandising, clientele, physical facilities, convenience, store atmosphere, service, promotion, institutional factors and past transactions. From these factors, the most critical dimensions are product related considerations, such as quality, assortments, and also price. Dowson et al. (1999) stated that the higher excitement and arousal level is pinpoint among shoppers with greater experiential motives as compared to those with lower experiential motives. Besides, Dawson also suggested that shopping enjoyment is related to the temporary emotional responses such as satisfaction, excitement and dominance. Shopping excitement is said to be a major drive that influences the shoppers to visit to the …show more content…

Identify sampling technique chosen by authors in the article The sampling technique chosen by authors in the article was non-probability, convenience sampling method and also purposive sampling method’s quota sampling. They used non-probability sampling because did not have a complete list of the patrons visiting the library. b. Explain the advantages and drawbacks of sampling technique that has been chosen by authors in the article By convenience method, the data was easily to access as the samples can be randomly choose at the main entrance of the library. The advantages of convenience sampling were the data was easily available, data can be collected quickly, inexpensive and less time consumed. The drawbacks were the data collected did not have characteristic generalized ability as the sample might not represent the population as a whole, and there might be biased by the respondents. Systematic bias will occur due to a constant difference between the results from the sample and the results from the entire population. From the purposive method, quota sampling was used because authors wanted to focus on particular characteristics of a population that were represented stratification of major races equally among both genders. The advantages of quota sampling were convenient, inexpensive as the potential respondent can be easily replaced with whoever meets the same criteria of the predetermined categories. The drawbacks of quota sampling

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