2.3 Service design Service design has become a vital role in service marketing. With the rapid growth of the service business sector in terms of medical spas, distinguishing service offering is necessary to create a new experience for a customer and enhance value proposition. Service design therefore should be well planned. Ghosh S., Surjadjaja H., and Antony J. (2004) described service design characteristics as referring to the design of facilities, servers, equipment, and other resources needed to produce services.
There are 2 basic strategic theories: Prescriptive approach and Emergent approach. Both of prescriptive and emergent approaches should base on the changing environment. A prescriptive strategy is one where the objective has been defined in advance and the main elements have been developed before the strategy commences (Lynch, 2012). As a prescriptive view, strategic management can be described as the identification of the purpose of the organisation and the plans and actions to achieve purpose (Andrews, 1987). The prescriptive approach regards strategy development as a systematised and deterministic process where analysis of the organisation, its performance and external environment leads to the formation of a rational, long-term plan.
Service Oriented Architecture (SOA) has the potential to simplify business-to-business integration by making it much easier for partners with different systems to communicate with one another (Tibco, 2011). SOA is a design philosophy based on the concept of services and focuses on the greater alignment between enterprise business and IT (Choi and Ramamurthy, 2011). SOA is independent of any vendor, product, technology or industry trend. Enterprise’s interest in SOA remains very significant, the principles of service orientation such as reuse, loose coupling, and service discovery are more important than ever due to the emergence of the digital world. The scope of SOA adoption can vary, and the enterprise has to keep its efforts manageable and
The customers also can save their time efficiently to shop in internet website and stay at home for waiting their products arrived. For example, a customer can search his online shopping website to decide what he wants to buy at his own comfortable house without step out of the door rather than buy at the shopping centre by standing to choose what he wants to buy. After that, objective of online shopping system is a great way to compare
Develop a more effective tool in the organization and methods. Support strategic plans. In order to enter the computer technology and the development of information systems for any facility, it is necessary to provide long-term Informatics is consistent with the strategic plan of the facility and a strategic plan to achieve the goals and objectives established. Usually put established for itself a number of strategic plans that aim in its entirety to the development of work and performance, such as: a strategic plan for the development of human resources, a strategic plan for training, strategic management development plan, and other strategic plans. Third, policies and plans for information systems Determined at this stage, the role of senior
SERVICE ORIENTED ARCHITECTURE (SOA) - By (Kratika Hada) INTRODUCTION: Service oriented architecture (SOA) is a concept of modern information technology. It is an architectural design which is based on loosely coupled with integrating software components which provides services. A service is a piece of functionality which has a service provider in order to deliver end results for a service consumer. Along with web services SOA allows seamless integration by abstraction from complexity thus it provides an approach to deal with the challenges of such complex software environment. It create heterogeneous
IKEA is a private retail multinational company which has a very strong stable foundation and customer base throughout the world. Selling mainly furniture, it has garnered a lot of sales and has become highly reputable to many. To date, IKEA has many stores worldwide and is constantly adapting to change in order to cater to everyone involved in the business with the best possible approach for their customers, staffs and the management. As such, with change comes the technological advances that are currently present in this era where it can affect the customer in terms of service and goods. It can be proven that, in order to match standards and compete with other retail furniture companies, they make the best of their ability to incorporate technological advances in their system.
The disadvantages regard some risks. Online marketing is not a perfect service, but the traditional marketing is not perfect either. The simple fact that someone understands that there are risks when online shopping will prevent most of the unpleasant situations. Fraud can come from both small companies, belonging to just one individual and from brand companies. The risks which can appear from brand companies regard the contract terms.
In this report I have conducted an online questionnaire regarding the issues faced by customers while shopping online. Introduction: Online shopping is basically the buying of goods and/or services over the internet. Online shopping began
Flat-pack business is the main distinction of IKEA and this reduces shipping costs. Marketing Mix IKEA primarily focuses on printed media for marketing communication and it is very successful. It also uses TV, radio and internet for advertisement. The IKEA marketing mix consists of 4 different areas of focus (Chopra, 2009). 1.